Save Our Small Businesses


In communities worldwide, small, locally owned businesses serve as the beating heart and lifeblood that sustains our way of life. They are not mere enterprises; they are the essence of our identity, connection, and solidarity. Picture your favorite corner bakery, the cozy bookshop where you meet friends, or that family-owned restaurant where cherished memories are made. These small businesses are the threads that weave our community’s unique tapestry.

At the onset of the pandemic, these businesses faced their toughest challenge yet. In Los Angeles County alone, a staggering 7,500 small businesses permanently shuttered their doors, leaving a void that extended far beyond economics. The loss of jobs hit hard, destabilizing families, and raising local unemployment rates. But the impact goes deeper. It ripples through our local economies, leading to reduced spending power, budget shortfalls for essential public services, and even cuts to schools and safety programs. Just this last month, Nicola’s Kitchen, a family-owned mainstay in Woodland Hills, for 30 years closed their doors forever. They hosted countless birthday parties, baby showers, business lunches and more for thousands upon thousands in our community. 

The closure of one small business, like Nicola’s Kitchen, sets off a domino effect, affecting neighboring establishments. A beloved local café closes, foot traffic dwindles, and nearby shops suffer. The intricate supply chain, relying on these businesses, is disrupted, hurting other local enterprises. This interconnectedness shows how our community thrives when these small businesses thrive, and withers when they falter.

Beyond the financial consequences, small businesses breathe life into our community’s identity. They create an unmistakable charm that no chain store can replicate. These establishments are not just places to buy goods and services; they are our shared experiences, gathering spots, and the heart of our community spirit. Losing them leaves us feeling isolated, disconnected, and longing for the sense of belonging they once provided.

But there is hope. As community members, local governments, and consumers, we hold the power to sustain and nurture these small businesses. Join “shop local” campaigns, advocate for measures that ease their economic burdens, and actively support these vital establishments. Small businesses are not just a component of our community; they are the essence that makes it thrive. Their preservation is essential for the continued prosperity and vibrancy of our local communities. Stand with them, for they are the lifeblood of who we are and the future we build together. We have the power to come together and not only stop more small business from closing, but we can encourage and fuel the growth of new enterprises that will sustain our community for generations to come