Marketing Campaigns and the Metrics of Success

Marketing Campaigns and the Metrics of Success

  Marketing Campaigns and the Metrics of Success It was an unlikely campaign, albeit a very brilliant and successful one. On November 16, 2023, legendary rapper Snoop Dogg tweeted out “giving up smoke”, causing an uproar among the netizens. A few days later, it...

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When is it Time for a Rebrand?

When is it Time for a Rebrand?

  When Is It Time for A Rebrand?   Evolution and reinvention are a part of the human experience.  And, yes, that includes businesses.  In the ever-evolving landscape of consumer needs, social trends, and technological advancements, being relevant and staying...

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