Mastering The Elevator Pitch: What You Need to Know
The almighty elevator pitch is not confined to the four, claustrophobic walls of an elevator though it can still be one of the more difficult and intimidating strategies to master and deliver. The truth is that even in 2022, the elevator pitch is still the best way to introduce yourself to potential employers, business partners, customers, and other stakeholders. The best place to showcase your pitch is at networking events, interviews, and online profiles such as Linkedin. Carefully and compellingly crafted, an elevator pitch can set you apart from the competition as a result of one key factor: preparation. Not to worry- Cowe has crafted a step-by-step guide sure to help you make an impression.
Introduction Do not be afraid to put yourself out there! Clearly and concisely explain who you are and what you value. Make sure that you smile and make eye contact.
What problem do you solve? – Give a brief overview of your background while including any relevant information about your experience and/or education. Most importantly, what problem do you solve?
How do you solve this problem? – Back to the problem we mentioned in Step 2. How do you solve this problem and what is that experience like? What is different about how you solve this problem?
Who do you solve that problem for? – Who is your target audience? Think demographics, niches, associations, etc. Use language that speaks to that audience.
- Act natural! While elevator pitches can be awkward, it is in your best interest to make sure the conversation does not feel forced. The key here is to practice with the basic steps we have listed above. Memorizing the general idea, not word for word, will leave you sounding natural and confident.
- One size does NOT fit all. In this case, your pitch can work for most occasions, but not all of them. Use your best judgment and tailor your pitch to who you are having a conversation with. An example of this could be when talking with a potential partner. Research beforehand and identify their pain points or potential professional problems that might exist.
- Keep it simple. A perfect example of this is trying not to use jargon or mystifying words. This can cause confusion and leave a negative impression.
- Confidence is key. Know what you are talking about. Prepare as much as possible. Let your personality shine.
- Grab their attention. What makes you unique? What could potentially pique their curiosity and make them want to continue the conversation?
There you have it! We have armed you with everything you need to build a captivating elevator speech. If you are starting yours from scratch, or simply revamping your current pitch, it is never too late to reinvigorate the ways you network, introduce yourself, and more! For more tips and advice, do not hesitate to reach out to us. You’ve got this!