Copywriting
EXPERTLY WRITTEN CONTENT
THAT EDUCATES AND INSPIRES
Compelling copywriting is essential for stellar business and brand development. More than just words, the content must be developed thoughtfully, authoritatively, and strategically whilst being delivered in a captivating and provocative way.
While there is no question that writing is one of the most effective marketing methods, Cowe Communications only focuses on creating copy that educates and inspires.
Copywriting Components
TIME
It is our most precious resource and writing, when done properly, can be extraordinarily time consuming. Interestingly, so much of writing does not actually involve the act of producing words. Great writing involves planning, researching, editing and believe it or not, a lot of daydreaming.
TALENT
At Cowe Communications we firmly believe in funneling available resources and energies towards one’s strengths. Therefore, when our projects require copy, we turn to our incredibly talented writing team. From technical and creative writing, to recipes, to website content creation and ghostwritten books, our writers have unique and fascinating interests that allow their words to bring dreams and strategies to life.
PERSPECTIVE
Quite often, a third party point of view is needed in order to achieve successful communication. Especially in business, where technical slang can be confusing and off putting, a professional copywriter is able to take that content and present it in a seamless and appealing manner.
STRATEGY
Because Cowe Communications’ goal for our clients is to educate and inspire, our team spends a great deal of time developing strategies for what we write. On every project we begin at the very end and work our way backwards from there. Therefore, our writing reflects what it takes to achieve a successful outcome. And it works every single time.
“
Thank you so much for your amazing insight, wisdom and guidance in helping me take my business to new levels. I am enjoying my business again and the process.
Star Tomlinson
Services
- Email Content
- Website Content
- Social Media Copy
- Blog Writing
- Marketing Materials
- Press Releases
- Media Kits
- Ebooks
- Non-Profit Materials
- Business Plans
- Ghostwriting
- White Papers
I am interested in learning more about
Copywriting
Cowe Communication’s MUST-Read Book List
- The Last Lecture
by Randy Pausch (Amazon) - Becoming
by Michelle Obama (Amazon) - Outliers
by Malcolm Gladwell (Amazon) - How to Win Friends & Influence People
by Dale Carengie by (Amazon) - Daring Greatly: How the Courage to Be Vulnerable Transforms the Way We Live, Love, Parent, and Lead
by Brene Brown (Amazon) - Super Thinking: The Big Book of Mental Models
by Gabriel Weinberg (Amazon) - The Global PR Revolution: How Thought Leaders Succeed in the Transformed World of PR
by Maxim Behar (Amazon) - Emotional Intelligence 2.0
by Travis Bradberry and Jean Graves (Amazon) - Notorious RBG: The Life and Times of Ruth Bader Ginsburg
by Irin Carmon and Shana Knizhnik (Amazon) - Year of Yes: How to Dance It Out, Stand In the Sun and Be Your Own Person
by Shonda Rhimes (Amazon)