Marketing Campaigns and the Metrics of Success

Marketing Campaigns and the Metrics of Success

  Marketing Campaigns and the Metrics of Success It was an unlikely campaign, albeit a very brilliant and successful one. On November 16, 2023, legendary rapper Snoop Dogg tweeted out “giving up smoke”, causing an uproar among the netizens. A few days later, it...

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The Business of Being Spooky

The Business of Being Spooky

  The Business of Being Spooky   With origins rooted in the ancient Celtic festival of Samhain, a pagan holiday celebrating the beginning of winter, Halloween is one of the most celebrated global holidays and is the second biggest retail holiday in the U.S. after...

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Business Trends:  The Good, The Bad, The Effective

Business Trends: The Good, The Bad, The Effective

  Business Trends: The Good, The Bad, The Effective   Trends come and go.  Today, might be the return of bell bottoms, earth tones, and animal print.  Tomorrow might be neon and glow sticks.  What is popular now may not be the ‘it’ thing a couple of weeks...

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Utilizing Boots on the Ground Marketing

Utilizing Boots on the Ground Marketing

    Utilizing Boots on the Ground Marketing   We often hear the term, “boots on the ground” when it comes to sales and marketing.  Surprisingly, this idiom is credited to former U.S. General Volney Warner, who coined the phrase during a 1980 interview about the...

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A Brief History of St. Patrick’s Day

A Brief History of St. Patrick’s Day

  A Brief History of St. Patrick's Day   Gold.  Leprechauns.  Shamrocks.  Parades.  Pubs.  Oh, and green lots and lots of green.  You better be wearing green…or else.  Yes, you guessed it!  St. Patrick’s Day is here at last!  But did you know that the modern-day...

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