The Business of Being Spooky With origins rooted in the ancient Celtic festival of Samhain, a pagan holiday celebrating the beginning of winter, Halloween is one of the most celebrated global holidays and is the second biggest retail holiday in the U.S. after...
The Rewards Program Cult A visit to Starbucks earns you a star for every dollar you spend on a drink or an item on the menu. Similarly, purchasing items at your favorite clothing store or restaurant can go towards rewards such as 25% off your next purchase...
Marketing Breakdown: Successful Marketing Stunts and How To Plan Your Own A public relations (PR) or marketing stunt is a strategically planned event orchestrated to garner as much attention as possible among your target audience, media outlets, social media...
Business Trends: The Good, The Bad, The Effective Trends come and go. Today, might be the return of bell bottoms, earth tones, and animal print. Tomorrow might be neon and glow sticks. What is popular now may not be the ‘it’ thing a couple of weeks...
Utilizing Boots on the Ground Marketing We often hear the term, “boots on the ground” when it comes to sales and marketing. Surprisingly, this idiom is credited to former U.S. General Volney Warner, who coined the phrase during a 1980 interview about the Iranian...
A Brief History of St. Patrick's Day Gold. Leprechauns. Shamrocks. Parades. Pubs. Oh, and green lots and lots of green. You better be wearing green…or else. Yes, you guessed it! St. Patrick’s Day is here at last! But did you know that the modern-day...
Turning your passion into a business doesn’t happen overnight. We all know anything worth doing takes time, talent, commitment, and dedication.
What is better than getting a great gift? GIVING a great gift! And right now is the perfect time to wrap up and deliver some much-needed cheer. Whether it’s a Christmas present, an end-of-year gift, or just a token of appreciation for a job well done, the real gift is the thoughtfulness behind the gesture.