Source: Ellen Schmidt via Getty Images What the Winter Olympics and the WNBA Reveal About Branding, Storytelling, and the Rise of Women’s Sports From the comeback story of Alysa Liu to the determination of Lindsey Vonn, and the leadership of Hilary Knight and...
Marketing Campaigns and the Metrics of Success It was an unlikely campaign, albeit a very brilliant and successful one. On November 16, 2023, legendary rapper Snoop Dogg tweeted out, “giving up a smoke,” causing an uproar among the netizens. A few days later, it was...
The Business of Being Spooky With origins rooted in the ancient Celtic festival of Samhain, a pagan holiday celebrating the beginning of winter, Halloween is one of the most celebrated global holidays. It is the second biggest retail holiday in the U.S....
Marketing Breakdown: Successful Marketing Stunts and How To Plan Your Own A public relations (PR) or marketing stunt is a strategically planned event to garner as much attention as possible among your target audience, media outlets, social media...
Business Trends: The Good, The Bad, The Effective Trends come and go. Today might be the return of bell bottoms, earth tones, and animal print. Tomorrow might be neon and glow sticks. What is popular now may not be the ‘it’ thing a couple of weeks later....
Utilizing Boots on the Ground Marketing We often hear the term “boots on the ground” regarding sales and marketing. Surprisingly, this idiom is credited to former U.S. General Volney Warner, who coined the phrase during a 1980 interview about the Iranian...
A Brief History of St. Patrick's Day Gold. Leprechauns. Shamrocks. Parades. Pubs. Oh, and green, lots and lots of green. You better be wearing green…or else. Yes, you guessed it! St. Patrick’s Day is here at last! But did you know that the modern-day...
Turning your passion into a business doesn’t happen overnight. We all know anything worth doing takes time, talent, commitment, and dedication.