Crisis Management Strategies for Businesses and Brands A negative review. A lawsuit. A dismissal. A global pandemic. These are all examples of a crisis that can impact a business or a brand. As in any emergency, being prepared is of the utmost importance. Having...
Everything You Need to Know About Rebranding in 2021 Upon us is a new year, full of change. Is your business ready to take on 2021? The lasting effects of a global pandemic will undoubtedly shift a large focus towards the digital world. A major portion of our...
Rebranding & Your Logo: What You Need to KnowWe have all experienced it. You somehow did not get the memo that one of your favorite companies has rebranded itself. Now, you are at the grocery store in more of a hurry than usual, and you cannot find your go-to...
Your Personal Brand for 2021: A Boom or Bust Branding does not only apply to businesses. Brands apply to people as well and as 2020 comes to close, this is the perfect time to think about your personal brand, what that brand offers and the various ways that you can...
Women-owned and led business and brand development firm, celebrates their five-year anniversary by revealing their very own rebrand. Cowe Communications, formerly known as Cowe Consulting, is ecstatic to not only be expanding their team and their service offerings, but they are also introducing the world to their newly acquired domain: www.cowe.com.
No matter what your marketing objectives might be, there is one thing that is vital to their success: building trust. In a world where people demand…
When it comes to building a successful brand, it is imperative to have clear, consistent guidelines that provide a cohesive and focused voice.
What is a Mission Statement and Why do Companies Need One?A company's mission statement is its statement of purpose. It serves as a guide for all of the company's decision-making, operational goals and values. Shareholders, leaders and employees are generally the...