The Rise of Business Podcasts Growing your business means exploring new avenues of engaging both current and prospective clientele. Business owners focus their marketing efforts to find new ways to create content, resulting in maximum audience engagement. Social...
Spring Cleaning: Business Edition Flowers are in bloom. Allergies are picking up. And the days are getting longer. Spring is officially here (or at least around the corner)! Of course, with the change in season, spring cleaning zooms to the top of our to-do list. ...
So, you’ve finally done it. You pulled the trigger, followed your dreams and here you are with a brand new business that needs to be, well..branded! You are working with a blank canvas, which means you have decisions to make when it comes to creating your first logo. And honestly, this is a tough place to start.
Crisis Management Strategies for Businesses and Brands A negative review. A lawsuit. A dismissal. A global pandemic. These are all examples of a crisis that can impact a business or a brand. As in any emergency, being prepared is of the utmost importance. Having...
Everything You Need to Know About Rebranding in 2021 Upon us is a new year, full of change. Is your business ready to take on 2021? The lasting effects of a global pandemic will undoubtedly shift a large focus towards the digital world. A major portion of our...
Rebranding & Your Logo: What You Need to KnowWe have all experienced it. You somehow did not get the memo that one of your favorite companies has rebranded itself. Now, you are at the grocery store in more of a hurry than usual, and you cannot find your go-to...
Your Personal Brand for 2021: A Boom or Bust Branding does not only apply to businesses. Brands apply to people as well and as 2020 comes to close, this is the perfect time to think about your personal brand, what that brand offers and the various ways that you can...
Women-owned and led business and brand development firm, celebrates their five-year anniversary by revealing their very own rebrand. Cowe Communications, formerly known as Cowe Consulting, is ecstatic to not only be expanding their team and their service offerings, but they are also introducing the world to their newly acquired domain: www.cowe.com.
