When Is It Time for A Rebrand? Evolution and reinvention are a part of the human experience. And, yes, that includes businesses. In the ever-evolving landscape of consumer needs, social trends, and technological advancements, being relevant and staying...
Humanizing Your Brand In an age of choices upon choices and options upon options, you want people to choose you. You want to stand out from the crowd. Whether the goal is to sell your product, provide a service, or even just grow your audience, you need to...
Planning on Building Your Brand? When it comes to the topic of brands, branding, and rebranding, there is a lot to be said. We can go on and on about trends, the impact of brands on your customers’ experience, when to rebrand and so forth. Before we dive...
The Rise of Business Podcasts Growing your business means exploring new avenues of engaging both current and prospective clientele. Business owners focus their marketing efforts to find new ways to create content, resulting in maximum audience engagement. Social...
Spring Cleaning: Business Edition Flowers are in bloom. Allergies are picking up. And the days are getting longer. Spring is officially here (or at least around the corner)! Of course, with the change in season, spring cleaning zooms to the top of our to-do list. ...
So, you’ve finally done it. You pulled the trigger, followed your dreams and here you are with a brand new business that needs to be, well..branded! You are working with a blank canvas, which means you have decisions to make when it comes to creating your first logo. And honestly, this is a tough place to start.
Crisis Management Strategies for Businesses and Brands A negative review. A lawsuit. A dismissal. A global pandemic. These are all examples of a crisis that can impact a business or a brand. As in any emergency, being prepared is of the utmost importance. Having...
Everything You Need to Know About Rebranding in 2021 Upon us is a new year, full of change. Is your business ready to take on 2021? The lasting effects of a global pandemic will undoubtedly shift a large focus towards the digital world. A major portion of our...