So, you’ve finally done it. You pulled the trigger, followed your dreams and here you are with a brand new business that needs to be, well..branded! You are working with a blank canvas, which means you have decisions to make when it comes to creating your first logo. And honestly, this is a tough place to start.
Spring Cleaning: Business Edition Flowers are in bloom. Allergies are picking up. And the days are getting longer. Spring is officially here (or at least around the corner)! Of course, with the change in season, spring cleaning zooms to the top of our to-do list. ...
The Public Domain and the House of MouseOn January 1, 2024, Mickey Mouse, one of the most iconic cartoon characters in history, beloved by generations of children and adults alike, is set to become public domain. Created by Walt Disney in 1928, Mickey has been...
Give the GIF of Personalization: How to Create GIFS for your Instagram StoriesWhen it comes to standing out as a brand and as a business, creating a personalized experience for your target audience goes a long way, especially when it comes to your online...
That Sounds Fine, This Sounds Better: Punch Up Your Business CommunicationWhen talking about communication through business writing, a scene from the 2017 animated movie, Boss Baby, comes to mind. When the main character, Boss Baby is asked, “What’s a memo?” He...
When Is It Time for A Rebrand? Evolution and reinvention are a part of the human experience. And, yes, that includes businesses. In the ever-evolving landscape of consumer needs, social trends, and technological advancements, being relevant and staying...
Humanizing Your Brand In an age of choices upon choices and options upon options, you want people to choose you. You want to stand out from the crowd. Whether the goal is to sell your product, provide a service, or even just grow your audience, you need to...
Planning on Building Your Brand? When it comes to the topic of brands, branding, and rebranding, there is a lot to be said. We can go on and on about trends, the impact of brands on your customers’ experience, when to rebrand and so forth. Before we dive...