Source: Ellen Schmidt via Getty Images What the Winter Olympics and the WNBA Reveal About Branding, Storytelling, and the Rise of Women’s Sports From the comeback story of Alysa Liu to the determination of Lindsey Vonn, and the leadership of Hilary Knight and...
Spring Cleaning: Business Edition Flowers are in bloom. Allergies are picking up. And the days are getting longer. Spring is officially here (or at least around the corner)! Of course, with the change in season, spring cleaning zooms to the top of our to-do list. ...
Branding vs. Marketing: Understanding Their Distinct Roles in Business Success Ah, Branding and marketing. It’s funny how often these terms are used interchangeably when discussing business and advertising. But make no mistake, they represent distinct...
Investing to Grow: How Businesses Spend Money to Make Money When it comes to business, the age-old adage “You have to spend money to make money” rings true. Whether a startup or a well-established corporation, businesses must continually invest in...
When Is It Time for A Rebrand? Evolution and reinvention are a part of the human experience. And, yes, that includes businesses. In the ever-evolving landscape of consumer needs, social trends, and technological advancements, being relevant and staying...
So, you’ve finally done it. You pulled the trigger, followed your dreams and here you are with a brand new business that needs to be, well..branded! You are working with a blank canvas, which means you have decisions to make when it comes to creating your first logo. And honestly, this is a tough place to start.
The Public Domain and the House of MouseOn January 1, 2024, Mickey Mouse, one of the most iconic cartoon characters in history, beloved by generations of children and adults alike, is set to become public domain. Created by Walt Disney in 1928, Mickey has been...
Give the GIF of Personalization: How to Create GIFS for your Instagram StoriesWhen it comes to standing out as a brand and as a business, creating a personalized experience for your target audience goes a long way, especially when it comes to your online...