For most of us, a TV advertising spot during the Super Bowl is never going to feature in our marketing plan. What can we learn though from the great and powerful brands that advertised during yesterday's big game? And how can small businesses use these...
What is a Mission Statement and Why do Companies Need One?A company's mission statement is its statement of purpose. It serves as a guide for all of the company's decision-making, operational goals and values. Shareholders, leaders and employees are generally the...
Imagine getting invited to the networking event of the century. Everything needs to be just right; your personal and professional presentation must be impeccable, your introduction skills will require some rounding out and you will definitely need to perfect...
Best small business opportunities:We answer a lot of questions at Cowe. One frequent inquiry is, “What is the perfect business for me to start? One where I can have a flexible lifestyle, no pressure from a boss and the liberty to make all of the...
As featured in Valley News Three words that strike fear into the heart of small businesses everywhere. Today we are going to pull back the curtain on SEO and present a mini education on the concepts and application. Let’s do this! ...
Mentor - an experienced and trusted adviser! Mr. Hughes was my first and favorite mentor. He was my 9th Grade science teacher and he had an incredible talent for making education fun as well as teaching us students how to question everything...
What is a business plan? A business plan is a roadmap. A business plan is a cloudy crystal ball. A business plan is essential to the success of your business. Most people view a business plan as a stuffy document that would only be used to...
If children are our future then why does it seem like most of our time and money is being spent on everything but children? If our world is going to be a healthy environment for our future generations, then we really should start to focus on...