Marketing Campaigns and the Metrics of Success

Marketing Campaigns and the Metrics of Success

  Marketing Campaigns and the Metrics of Success It was an unlikely campaign, albeit a very brilliant and successful one. On November 16, 2023, legendary rapper Snoop Dogg tweeted out “giving up smoke”, causing an uproar among the netizens. A few days later, it...

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When is it Time for a Rebrand?

When is it Time for a Rebrand?

  When Is It Time for A Rebrand?   Evolution and reinvention are a part of the human experience.  And, yes, that includes businesses.  In the ever-evolving landscape of consumer needs, social trends, and technological advancements, being relevant and staying...

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Friendsgiving: A Modern Twist on Thanksgiving

Friendsgiving: A Modern Twist on Thanksgiving

Friendsgiving: A Modern Twist on Thanksgiving   Contrary to popular belief, Friendsgiving did not originate from the iconic television show, FRIENDS—though some may argue otherwise. The term, blending friends and Thanksgiving, was not even added into the...

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