Cowe Communications Post and Media Archives 

When The Answer is NO

When The Answer is NO

  When The Answer is NO In any given conversation, saying ‘NO’ is a challenge—whether you’re telling someone or someone’s saying ‘NO’ to you.  There could be several reasons for it.  As a business owner, you want to demonstrate your willingness and commitment to your...

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Business Lift Up:  We Can Be Heroes

Business Lift Up: We Can Be Heroes

  Business Lift Up:  We Can Be Heroes   When Julio Galvez, owner of We Can Be Heroes Comic Bookstore, opened the doors to his shop in October 2019, he had one goal:  to make sure that every customer who walks in feels welcome and can nerd/geek out as much as they...

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The Art of Negotiation

  The Art of Negotiation   From business deals to procuring goods and services to job offers and requesting a pay raise, negotiating is a handy skill to have.  It opens a world of opportunities when properly done.  However, it has a reputation as a challenging...

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Lindsey’s Lair 

Lindsey’s Lair 

    Lindsey's Lair  Spook-tacular Recommendations Brewed By Our Resident Expert On All Things Macabre   Halloween holds a special place in the Cowe Crew’s heart but none more so than our Director of Marketing, Lindsey Sine. Her love for everything Halloween is...

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The Business of Being Spooky

The Business of Being Spooky

  The Business of Being Spooky   With origins rooted in the ancient Celtic festival of Samhain, a pagan holiday celebrating the beginning of winter, Halloween is one of the most celebrated global holidays and is the second biggest retail holiday in the U.S. after...

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The Rewards Program Cult

The Rewards Program Cult

  The Rewards Program Cult   A visit to Starbucks earns you a star for every dollar you spend on a drink or an item on the menu.  Similarly, purchasing items at your favorite clothing store or restaurant can go towards rewards such as 25% off your next purchase...

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LOCAL LANDMARK:  REIGN OF TERROR HAUNTED HOUSE

LOCAL LANDMARK: REIGN OF TERROR HAUNTED HOUSE

  LOCAL LANDMARK:  REIGN OF TERROR HAUNTED HOUSEVoted as the number one walk-through haunt attraction in all Southern California as well as one of the top ten haunted attractions nationwide, The Reign of Terror Haunted House started as a Halloween tradition at...

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The Witching Hour: Why Some People Work Better at Night

The Witching Hour: Why Some People Work Better at Night

The Witching Hour:  Why Some People Work Better at Night The corporate world is built around the 9-to-5 work schedule but the pandemic (yes, you can blame it on the pandemic) gave rise to the work from home culture.  Being forced to telecommute during the shutdown...

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Spooky SoCal Spots

Spooky SoCal Spots

  Spooky SoCal Spots The Halloween season is one of the Cowe crew’s favorite seasons.  Maybe it’s the jack-o-lanterns, the decorative witches hovering over neighborhood trees, or the slight chill in the air.  Or maybe it’s creating the perfect Halloween costume or the...

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Business Lift Up:  Jesse’s Grind

Business Lift Up: Jesse’s Grind

  Business Lift Up:  Jesse’s GrindWhen she was younger, Jesse Santana’s first experience with coffee was a double shot espresso made by a friend while they worked together at a popular coffee shop.  That caffeinated experience set the course to her journey of owning...

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Website Essentials for Your Business

Website Essentials for Your Business

  Website Essentials for Your Business As a business owner, having a website is the cornerstone of your online presence.  It is equivalent to meeting a client in person for the first time and making that lasting first impression but in the digital world.  Prospective...

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Local Landmark: The Last Bookstore

Local Landmark: The Last Bookstore

Local Landmark: The Last BookstoreSitting on the corner of Spring Street and W 5th Street is The Last Bookstore, named California’s largest seller of new, used, and rare books.  This local landmark was the original home of Citizens National Bank, a historic bank,...

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Update Your Resume Today!

Update Your Resume Today!

  Update Your Resume Today!   Imagine that you have a job you enjoy, with 20 plus years of experience in an industry where employment is stable and steady with a reputable company.  It is not your dream job, but it suits your needs and your lifestyle at the...

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When is it Time for a Rebrand?

When is it Time for a Rebrand?

  When Is It Time for A Rebrand? Evolution and reinvention are a part of the human experience.  And, yes, that includes businesses.  In the ever-evolving landscape of consumer needs, social trends, and technological advancements, being relevant and staying...

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Local Landmark:  Bob’s Big Boy, Burbank

Local Landmark: Bob’s Big Boy, Burbank

Local Landmark:  Bob’s Big Boy, Burbank   The Big Boy Story finds its origins in 1936 when founder Bob Wian, quit his job at the Rite Spot (his favorite restaurant located in Glendale, CA), sold his 1933 DeSoto Roadster, and put a down payment on a 10-stool...

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Business Trends:  The Good, The Bad, The Effective

Business Trends: The Good, The Bad, The Effective

  Business Trends: The Good, The Bad, The Effective   Trends come and go.  Today, might be the return of bell bottoms, earth tones, and animal print.  Tomorrow might be neon and glow sticks.  What is popular now may not be the ‘it’ thing a couple of weeks...

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Utilizing Boots on the Ground Marketing

Utilizing Boots on the Ground Marketing

Utilizing Boots on the Ground Marketing We often hear the term, “boots on the ground” when it comes to sales and marketing.  Surprisingly, this idiom is credited to former U.S. General Volney Warner, who coined the phrase during a 1980 interview about the Iranian...

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Business Lift Up:  Geeky Teas and Games

Business Lift Up: Geeky Teas and Games

Business Lift Up:  Geeky Teas and GamesThe sight of a royal blue, life-size TARDIS replica greets customers, old and new, at the storefront of Geeky Teas and Games on Magnolia Blvd. in Burbank.  Whether you are a Dr. Who fan or casual admirer, a photo op at Tardis...

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Humanizing Your Brand

Humanizing Your Brand

  Humanizing Your Brand In an age of choices upon choices and options upon options, you want people to choose you.    You want to stand out from the crowd.  Whether the goal is to sell your product, provide a service, or even just grow your audience, you need to...

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Women of Impact:  Nicole Blaine, Owner Of The Crow

Women of Impact: Nicole Blaine, Owner Of The Crow

  Women of Impact:  Nicole Blaine, Owner Of The CrowA theater kid at the age of 5, Nicole Blaine is no stranger to the stage, but her journey with comedy started in college.  Comedy and the hit television show, FRIENDS, got her through the toughest part of her...

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Planning on Building Your Brand?

Planning on Building Your Brand?

  Planning on Building Your Brand?   When it comes to the topic of brands, branding, and rebranding, there is a lot to be said.  We can go on and on about trends, the impact of brands on your customers’ experience, when to rebrand and so forth.  Before we dive...

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WOI Lenny Montes, Owner of Danzone

WOI Lenny Montes, Owner of Danzone

Women of Impact: Lenny MontesDancing has always been in Lenny Montes’ blood.  She started dancing at the age of 5.  At 10 years old, she joined her elementary school’s drill team.  She was still in high school when she began her coaching career as a high school cheer...

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The Business of Weddings

The Business of Weddings

  The Business of Weddings   An anticipated 2.6 million weddings are set to occur this year—the most since 1984, according to a report from The Knot, a popular wedding planning site.  An average of 5,825 weddings is projected to occur each day.  Between 2009...

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Business Lift Up:  Game n’ Grounds

Business Lift Up: Game n’ Grounds

Business Lift Up:  Game n’ GroundsGeorge Caceras, a game enthusiast, always wanted to open a gaming store.  His wife and co-owner, Angharad Caceres is the coffee aficionado.  Even before their idea came to life, the pair travelled around the continent to research what...

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Why Supporting Events is Important to Your Business

Why Supporting Events is Important to Your Business

  Why Supporting Events is Important to Your Business   Let us face it.  Attending events—from lunch meetings to conferences to networking functions---is the best way to expand your network, establish authentic connections, and create lasting first impressions. ...

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Women of Impact:  Caroline Feraday, Broadcast Journalist

Women of Impact: Caroline Feraday, Broadcast Journalist

Women of Impact:  Caroline Feraday, Broadcast JournalistPhoto Courtesy of carolineferaday.comRadio is Caroline Feraday’s first love.  At eight years old, she was presenting the news to her classmates from torn newspaper clippings.  It was not surprising that her love...

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Reseda Summer Art Fest

Reseda Summer Art Fest

Reseda Summer Art FestivalMeet Erin Stone and Addy Gonzalez Renteria, the powerhouse duo behind the women-led art and culture non-profit organization, 11:11 A Creative Art Collective.  Since 2010, they’ve partnered, and worked with numerous local artists and...

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Grow your Network, Utilize LinkedIn

Grow your Network, Utilize LinkedIn

Grow your Network, Utilize LinkedIn   In 2020, LinkedIn gained over 467 million users globally.  With the pandemic, the shutdowns, event cancellations, remote working and almost non-existent in-person networking, this did not come as a surprise.  LinkedIn gave...

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Local Landmark:  Log Cabin Mercantile, Co.

Local Landmark: Log Cabin Mercantile, Co.

  Local Landmark:  Log Cabin Mercantile, Co.  The Log Cabin Mercantile Co. was one of the first structures built in the Chatsworth community in the early 1900s.  The site was originally built as a real estate office and general store for the early settlers...

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Celebrating National Boys and Girls Club

Celebrating National Boys and Girls Club

  Celebrating National Boys and Girls Club Week June 25 – July 1, 2022   The Boys & Girls Clubs of America, founded in 1860 by Mary Goodwin, Alice Goodwin, and Elizabeth Hammersley in Hartford, Connecticut, organized the first Club for the boys who...

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Women of Impact:  Tiffany Melius, Owner of The Perky Nerd

Women of Impact: Tiffany Melius, Owner of The Perky Nerd

Women of Impact: Tiffany Melius, Owner of The Perky NerdTiffany Melius’ early foray into the world of comics began with her hero, Captain Marvel. “I went on a comic book hunt with my husband and he was like you should find a comic, too. I was definitely overwhelmed by...

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Marketing Breakdown: National Days

Marketing Breakdown: National Days

  Marketing Breakdown:  National Days   In 2013, Marlo Anderson, radio talk show host of The Tech Ranch, also known as the “Guru of Geek”, founded the National Day Calendar, a website dedicated to listing every single national day out of a love for...

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Corporate Event Planning

Corporate Event Planning

Corporate Event Planning While all event planning consists of the usual components—budget, timeline, goals, details, planning corporate events is a whole different arena, involving building relationships with clients and strengthening employee relations.  Product...

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Kindred Spirits Care Farm

Kindred Spirits Care Farm

Kindred Spirits Care Farm As a girl, Karen Snook preferred to spend her time watching bugs, butterflies, squirrels, and bats rather than playing with other children.  But life happens and her passion was set aside for an undergraduate degree from UCLA, an MBA from...

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Summer Camp Adventures

Summer Camp Adventures

Summer is just around the corner! That means longer days and more time for fun under the sun. With the kids out of school, parents and guardians want to make sure they don’t spend the summer staring at their iPad, vegging out, slowly becoming one with the couch.

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Awkward Coffee

Awkward Coffee

Awkward CoffeeThere’s a new coffee shop in Chatsworth, located along Devonshire St. across from the historical valley monument, The Munch Box.  Meet Awkward Coffee, a pop-punk era themed coffee shop, owned and operated by three amazing women:  Marissa Aversa, her wife...

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Queer Field Day

Queer Field Day

Queer Field Day: Bringing Community Together   In May of 2021, Lilly Brown, an unscripted TV producer by day, musician, event planner and moonlights as a queer content creator on TikTok, released a video inviting queer people to a beach day at Venice Beach.  The...

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APPI Month Business Lift Ups

APPI Month Business Lift Ups

Asian American & Pacific Islander Month Business Lift Up May marks Asian American and Pacific Islander Heritage Month.  What was originally established as a weeklong celebration is now observed for a whole month.  This year’s theme is “Advancing Leaders Through...

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Cream of the Crop: Cupid’s Hotdogs

Cream of the Crop: Cupid’s Hotdogs

Cream of the Crop: Cupid's Hotdogs When Richard and Bernice Walsh opened this iconic San Fernando Valley establishment in 1946, it was called Walsh’s Hot Dogs.  Shortly after opening their North Hollywood location, the couple changed the name to “Cupid’s”, as a nod to...

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Mother Daughter Businesses

Mother Daughter Businesses

    Mother-Daughter Owned Businesses   Can you believe that Mother’s Day is just around the corner?  Where did the time go?  In celebration of this day, we decided to feature some mother and daughter owned businesses in the community.  The bond between a mother...

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The Apple Pan

The Apple Pan

The Apple Pan Photo by The Apple PanThe late Jonathan Gold, the famous Los Angeles Times food critic, once wrote in one of his columns, “When you are seeking greatness, turn to the Apple Pan, a homey 1940s institution imitated everywhere from Duluth, Minn., to...

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The Business of Parties

The Business of Parties

The Business of Parties   Who doesn’t love a good party?  The dancing.  The food.  The people.  The memories.  Then, of course the warm, fuzzy joy of celebrating with friends and family.  Parties and celebrations have been part of our society for ages---from...

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May is Mental Health Awareness Month

May is Mental Health Awareness Month

May is Mental Health Awareness Month   One of the many things this pandemic brought to the forefront is the importance of health.  And, not only our physical health but our mental health as well.  Mental health includes your emotional, psychological, and social...

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Female Invest – an EdTech platform by women, for women

Female Invest – an EdTech platform by women, for women

    Female Invest - an EdTech platform by women, for women   When Camilla Falkenberg, Emma-Due Bitz, and Anna-Sophie Hartvisgen met in 2017 at the Copenhagen Business School, they had a shared passion for investing, and shared experiences of struggling to access...

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Local Landmark: Industrial Light and Magic

Local Landmark: Industrial Light and Magic

  Local Landmark: Industrial Light and Magic   Photo from myvalleypass.com Did you know that the Force was once strong in the San Fernando Valley?  You could even say it was so strong because it was once the birthplace of the Millennium Falcon, the X-Wing...

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Our Planet Means the World to Everyone

Our Planet Means the World to Everyone

Our Planet Means the World to Everyone This year’s Earth Day 2022 calls on us to “invest in our planet”.  There are indeed many ways we are called to action:  from reducing our own carbon footprints through recycling or volunteering for beach clean-ups.  There is no...

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Branding Icons:  Martha Stewart and Snoop Dogg

Branding Icons: Martha Stewart and Snoop Dogg

Branding Icons:  Martha Stewart and Snoop Dogg One of the most memorable commercials aired during the 2022 Super Bowl was the Bic EZ Reach Lighter featuring business moguls, Snoop Dogg and Martha Stewart.  In the 30 second spot, the company declares, “Snoop Dogg and...

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Taking One For The Team

Taking One For The Team

  Taking One For The Team   “Teamwork makes the dream work.”  No matter how many times you hear that saying, it always rings true.  Teamwork is the foundation of a highly efficient and successful business.  You cannot run your business or your organization...

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Women Of Impact:  Shelbi Spicer, Money Coach

Women Of Impact: Shelbi Spicer, Money Coach

  Women Of Impact:  Shelbi Spicer, Money CoachPhoto by Shelbi SpicerShelbi Spicer, a licensed financial professional, worked in the financial industry for seven years and eventually ran her office own in Los Angeles, CA.  She specialized in minimizing taxes in...

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LAPL:  It’s Not Just a Library Card

LAPL:  It’s Not Just a Library Card

  Los Angeles Public Library:  It’s Not Just a Library Card   Growing up, I remember bringing home a stack of books on a Friday afternoon after a trip to the library.  As an avid reader, the library was my candy shop, and my library card was my “multi-pass” to a...

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Down To Earth Business Strategies

Down To Earth Business Strategies

    Down To Earth Business Strategies     It’s time to invest in our planet! Businesses have a big impact on the environment.  As a business owner, it’s your choice whether said impact is negative or positive.  About 50% of top American companies and 60% of...

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Women of Impact:  Kissa Ortega, Owner of Ninong’s Dessert Lab

Women of Impact: Kissa Ortega, Owner of Ninong’s Dessert Lab

Women of Impact:  Kissa Ortega, Owner of Ninong’s Dessert Lab Photo by Ninong’s Dessert Lab Kissa Ortega has worn many hats over the years—executive assistant, graphic designer, office manager.  But being the owner of Ninong’s Dessert Lab, formerly Ninong’s Café, was...

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A Brief History of St. Patrick’s Day

A Brief History of St. Patrick’s Day

A Brief History of St. Patrick's Day Gold.  Leprechauns.  Shamrocks.  Parades.  Pubs.  Oh, and green lots and lots of green.  You better be wearing green…or else.  Yes, you guessed it!  St. Patrick’s Day is here at last!  But did you know that the modern-day...

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Women of Impact: Alexys Romo, Founder of Black Thumb Farm

Women of Impact: Alexys Romo, Founder of Black Thumb Farm

Women of Impact: Alexys Romo, Founder of Black Thumb Farm   It was a trip to the Philippines that changed Alexys Romo’s perspective on food and farming. The San Fernando Valley local who grew up in Van Nuys and went to Northridge Academy High School didn’t grow...

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Women of Impact: Alexandra and Daniela Del Gaudio

Women of Impact: Alexandra and Daniela Del Gaudio

  Women of Impact: Alexandra and Daniela Del Gaudio Their dream was a decade in the making.  Being daughters of immigrants, sisters Alexandra and Daniela Del Gaudio watched family and friends struggle to make ends meet and work themselves to the bone to provide for...

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Valley Relics Museum

Valley Relics Museum

The Valley Relics Museum is a veritable treasure trove of the San Fernando Valley’s rich history, housing a combination of historical artifacts and modern curios—from neon signs of long-forgotten establishments, historical photos and documents, BMX bikes, to pinball machines and Western paraphernalia.

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Women of Impact: Alexis Lopez

Women of Impact: Alexis Lopez

For Alexis Lopez, music played an integral part in her life. Being brought up in a very musical family, she started playing the piano at age 6. But her parents’ love for music—her dad always playing the piano, and her mom constantly singing–ingrained melodies in her even before she started playing.

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Spread Love, Give Blood

Spread Love, Give Blood

For many, Valentine’s Day is often celebrated with exchanging gifts in the form of cards, flowers, chocolate, jewelry, and spending quality time with our loved ones. This year let’s spread the love to our community with an act of kindness straight from the heart: giving the gift of life by becoming a blood donor.

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Sofi Stadium: A History

Sofi Stadium: A History

This Sunday, February 13, 2022, the SoFi Stadium hosts Super Bowl LVI, where the LA Rams face off against the Cincinnati Bengals! This marks the first time these two teams will meet for the championship, making the Sofi Stadium a fitting battleground since this is also its first time hosting a Super Bowl.

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Women Of Impact:  Chef Quiana Jeffries

Women Of Impact: Chef Quiana Jeffries

If the cards were dealt differently, Quiana Jeffries would be a world-renowned WNBA player, instead of Chef Q, as she is known in the culinary community. Trading the rhythm of basketball on the court to the beats of cooking in the kitchen, Chef Quiana Jeffries brings a transcendent approach to her food.

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About My Fathers Business

About My Fathers Business

About My Father’s Business (AMFB), a non-profit homeless outreach ministry in the West San Fernando Valley, is the home of the Hope Dealers—a nickname given to their volunteers, organizations, community leaders and like-minded advocates.

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Women of Impact:  Chef Vallerie Castillo-Archer

Women of Impact: Chef Vallerie Castillo-Archer

They say the culinary arts speaks the language of love. From the moment she was born, Chef Vallerie Castillo-Archer came into the culinary world. Quite literally. She was born in her grandfather’s bakery in a small town of San Nicolas, Ilocos Norte, a northern province in the Philippines.

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Hope of The Valley

Hope of The Valley

Hope of The Valley In 2009, Hope of the Valley began as a small ministry run out of San Pablo Lutheran Church in Sun Valley, where volunteers prepared and served hot meals to the homeless on Thursday nights.  Founded by current CEO Ken Craft, it is now one of the...

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Ultimate Gift Giving Guide

Ultimate Gift Giving Guide

What is better than getting a great gift? GIVING a great gift! And right now is the perfect time to wrap up and deliver some much-needed cheer. Whether it’s a Christmas present, an end-of-year gift, or just a token of appreciation for a job well done, the real gift is the thoughtfulness behind the gesture.

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Pumpkin Spice & Everything Nice

Pumpkin Spice & Everything Nice

 Pumpkin Spice & Everything NiceA lot happened in 2003. Harley Davidson celebrated its 100th birthday, the UK recorded its highest temperature ever (101.3° in Kent), Saddam Hussein was captured by the American military and the very last classic-style Volkswagen...

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Valley 200 Winners

Valley 200 Winners

Valley 200 Winners Every year the award-winning San Fernando Valley Business Journal releases The Valley 200, a separate book for paid subscribers that profiles the 200 most influential people making remarkable impacts for and in the Valley area. Each recipient was...

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Master the Logo Brainstorming Session

Master the Logo Brainstorming Session

So, you’ve finally done it. You pulled the trigger, followed your dreams and here you are with a brand new business that needs to be, well..branded! You are working with a blank canvas, which means you have decisions to make when it comes to creating your first logo. And honestly, this is a tough place to start.

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Pride Month 2021: Four Fabulous Entrepreneurs

Pride Month 2021: Four Fabulous Entrepreneurs

Bianca is a Queer Latinx artist and owner of the very fun independent small business, Bianca’s Design Shop. Her amazing shop offers a huge assortment of inclusive pins, patches, stickers, apparel, and other wonderful accessories. Officially launched in 2017, Bianca created this online store in Queens, NY.

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Manage Your Digital Presence

Manage Your Digital Presence

Manage Your Digital Presence Website management is the continuous process of keeping your site current and secure. It is our policy and advice to clients that a dedicated team member should be checking daily for software updates, paid advertising results, Search...

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Earth Day 2021- Restore Our Earth

Earth Day 2021- Restore Our Earth

Earth Day 2021 - Restore Our Earth Over the past year, we have witnessed how climate change and the degradation of our natural systems have broken our global economy. Starting today and every day moving forward, it is our job to Restore Our Earth - the theme of...

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International Women’s Day 2021

International Women’s Day 2021

  International Women's Day 2021 March 8th is International Women’s Day and this day is a cause for celebration at Cowe Communications. Not just because our very own Nicola Staples is herself a brilliant international woman (gifted to us by the gorgeous Birmingham,...

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