Cowe Communications Post and Media Archives 

Your Website Is Not Your Brand

Your Website Is Not Your Brand

Your Website Is Not Your Brand, It Is A Tool For Your Brand   Websites have become the primary point of interaction between brands and their audiences. For many, a website is the first place they learn about a company, its products, and its values. This growing...

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The Importance of Website Maintenance

The Importance of Website Maintenance

  The Importance of Website Maintenance   When you attend a networking event, you walk into the room, prepared to make the best first impression possible. You take care of your appearance, exuding confidence, and polish from how you’re dressed to the way you...

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Marketing Campaigns and the Metrics of Success

Marketing Campaigns and the Metrics of Success

Marketing Campaigns and the Metrics of Success It was an unlikely campaign, albeit a very brilliant and successful one. On November 16, 2023, legendary rapper Snoop Dogg tweeted out, “giving up a smoke,” causing an uproar among the netizens. A few days later, it was...

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When is it Time for a Rebrand?

When is it Time for a Rebrand?

  When Is It Time for A Rebrand?   Evolution and reinvention are a part of the human experience.  And, yes, that includes businesses.  In the ever-evolving landscape of consumer needs, social trends, and technological advancements, being relevant and staying...

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Friendsgiving: A Modern Twist on Thanksgiving

Friendsgiving: A Modern Twist on Thanksgiving

Friendsgiving: A Modern Twist on Thanksgiving   Contrary to popular belief, Friendsgiving did not originate from the iconic television show FRIENDS—though some may argue otherwise. The term, blending friends and Thanksgiving, was not even added to the...

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Halloween Happenings

Halloween Happenings

    Halloween Happenings: Spook-tacular Recommendations Brewed Just for You   Looking for some eerie-stable Halloween fun this Hallo week? Look no further! We have a curated list from our resident spooky expert, Lindsey! Read on as she shares her...

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Save Our Small Businesses

Save Our Small Businesses

  Save Our Small Businesses   In communities worldwide, small, locally owned businesses serve as the beating heart and lifeblood that sustains our way of life. They are not mere enterprises; they are the essence of our identity, connection, and solidarity....

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Mental Health and the Cowe Team

Mental Health and the Cowe Team

Mental Health and the Cowe TeamTaking care of your mental health is just as important as taking care of your physical health. Oftentimes, it gets overlooked and falls to the wayside, resulting in feeling overwhelmed and exhausted. It’s important to prioritize and...

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Juneteenth: Understanding the Past, Embracing the Future

Juneteenth: Understanding the Past, Embracing the Future

Juneteenth: Understanding the Past, Embracing the Future   On June 19, 1865, two and a half years after President Abraham Lincoln signed the Emancipation Proclamation in 1863, Union Army General Gordon Granger and his federal troops arrived in Galveston, Texas....

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Master the Logo Brainstorming Session

Master the Logo Brainstorming Session

So, you’ve finally done it. You pulled the trigger, followed your dreams and here you are with a brand new business that needs to be, well..branded! You are working with a blank canvas, which means you have decisions to make when it comes to creating your first logo. And honestly, this is a tough place to start.

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The Business of Valentine’s Day

The Business of Valentine’s Day

  The Business of Valentine’s DayThough the origin of Valentine’s Day is  a bit obscure—some say its roots came from Roman history when Emperor Caludius II executed two men, both named Valentine on February 14th while others say it was to “Christianize” the...

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Business Planning 101

Business Planning 101

  Business Planning 101Want to jump straight to the workbook?You are tired of waiting on the sidelines, watching others turn their dreams into reality.  You are ready to take the plunge and become an entrepreneur.  But where do you begin?  How do you go about...

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The Business of Christmas and New Year’s

The Business of Christmas and New Year’s

  The Business of Christmas and New Year’sChristmas trees, stockings hung on the fireplace, houses covered in lights and festive décor, Hallmark holiday movies, and sappy cheerful songs all over the radio—yes, my friends, Christmas is here.  There is a feeling of...

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When The Answer is NO

When The Answer is NO

When The Answer is NO In any given conversation, saying ‘NO’ is a challenge—whether you’re telling someone or someone’s saying ‘NO’ to you.  There could be several reasons for this.  As a business owner, you want to demonstrate your willingness and commitment to your...

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Business Lift Up: We Can Be Heroes

Business Lift Up: We Can Be Heroes

Business Lift Up:  We Can Be Heroes   When Julio Galvez, owner of We Can Be Heroes Comic Bookstore, opened the doors to his shop in October 2019, he had one goal:  to make sure that every customer who walks in feels welcome and can nerd/geek out as much as they...

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The Art of Negotiation

The Art of Negotiation Negotiating is a handy skill, from business deals to procuring goods and services to job offers and requesting a pay raise. It opens a world of opportunities when properly done.  However, it has a reputation as a challenging skill to utilize and...

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The Business of Being Spooky

The Business of Being Spooky

  The Business of Being Spooky   With origins rooted in the ancient Celtic festival of Samhain, a pagan holiday celebrating the beginning of winter, Halloween is one of the most celebrated global holidays. It is the second biggest retail holiday in the U.S....

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Local Landmark: Reign Of Terror Haunted House

Local Landmark: Reign Of Terror Haunted House

  Local Landmark: Reign Of Terror Haunted HouseVoted as the number one walk-through haunt attraction in all Southern California as well as one of the top ten haunted attractions nationwide, The Reign of Terror Haunted House started as a Halloween tradition at...

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The Witching Hour: Why Some People Work Better at Night

The Witching Hour: Why Some People Work Better at Night

The Witching Hour: Why Some People Work Better at Night   The corporate world is built around the 9-to-5 work schedule, but the pandemic (yes, you can blame it on it) gave rise to the work-from-home culture. Being forced to telecommute during the shutdown allowed...

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Spooky SoCal Spots

Spooky SoCal Spots

  Spooky SoCal Spots The Halloween season is one of the Cowe crew’s favorite seasons.  Maybe it’s the jack-o-lanterns, the decorative witches hovering over neighborhood trees, or the slight chill in the air.  Or maybe it’s creating the perfect Halloween costume...

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Business Lift Up: Jesse’s Grind

Business Lift Up: Jesse’s Grind

  Business Lift Up: Jesse’s GrindWhen she was younger, Jesse Santana’s first experience with coffee was a double shot espresso made by a friend while they worked together at a popular coffee shop.  That caffeinated experience set the course to her journey of...

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Website Essentials for Your Business

Website Essentials for Your Business

  Website Essentials for Your Business As a business owner, having a website is the cornerstone of your online presence.  It is equivalent to meeting a client in person for the first time and making that lasting impression in the digital world.  Prospective...

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Local Landmark: The Last Bookstore

Local Landmark: The Last Bookstore

Local Landmark: The Last BookstoreSitting on the corner of Spring Street and W 5th Street is The Last Bookstore, named California’s largest seller of new, used, and rare books.  This local landmark was the original home of Citizens National Bank, a historic bank,...

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Update Your Resume Today!

Update Your Resume Today!

Update Your Resume Today!   Imagine you enjoy a job with 20-plus years of experience in an industry where employment is stable and steady with a reputable company.  It is not your dream job, but it suits your needs and your lifestyle at the moment.  Why do you...

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Local Landmark: Bob’s Big Boy, Burbank

Local Landmark: Bob’s Big Boy, Burbank

Local Landmark:  Bob’s Big Boy, Burbank   The Big Boy Story finds its origins in 1936 when founder Bob Wian quit his job at the Rite Spot (his favorite restaurant located in Glendale, CA), sold his 1933 DeSoto Roadster, and put a down payment on a 10-stool...

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Business Trends: The Good, The Bad, The Effective

Business Trends: The Good, The Bad, The Effective

  Business Trends: The Good, The Bad, The Effective   Trends come and go. Today might be the return of bell bottoms, earth tones, and animal print. Tomorrow might be neon and glow sticks. What is popular now may not be the ‘it’ thing a couple of weeks later....

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Utilizing Boots on the Ground Marketing

Utilizing Boots on the Ground Marketing

Utilizing Boots on the Ground Marketing   We often hear the term “boots on the ground” regarding sales and marketing.  Surprisingly, this idiom is credited to former U.S. General Volney Warner, who coined the phrase during a 1980 interview about the Iranian...

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Business Lift Up:  Geeky Teas and Games

Business Lift Up: Geeky Teas and Games

Business Lift Up: Geeky Teas and GamesThe sight of a royal blue, life-size TARDIS replica greets customers, old and new, at the storefront of Geeky Teas and Games on Magnolia Blvd. in Burbank.  Whether you are a Dr. Who fan or casual admirer, a photo op at Tardis...

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Humanizing Your Brand

Humanizing Your Brand

  Humanizing Your Brand In an age of choices and options upon options, you want people to choose you.    You want to stand out from the crowd.  Whether you want to sell your product, provide a service, or grow your audience, you must build credibility and...

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Planning on Building Your Brand?

Planning on Building Your Brand?

Planning on Building Your Brand?   When it comes to brands, branding, and rebranding, there is a lot to be said. We can go on and on about trends, brands' impact on customers' experiences, when to rebrand, and so forth. Before we dive into the intricacies of a...

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WOI Lenny Montes, Owner of Danzone

WOI Lenny Montes, Owner of Danzone

  Women of Impact: Lenny MontesDancing has always been in Lenny Montes’ blood.  She started dancing at the age of 5.  At 10 years old, she joined her elementary school’s drill team.  She was still in high school when she began her coaching career as a high school...

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The Business of Weddings

The Business of Weddings

The Business of Weddings According to a report from The Knot, a popular wedding planning site, an anticipated 2.6 million weddings are set to occur this year—the most since 1984.  An average of 5,825 weddings is projected to occur each day.  Between 2009 and 2019,...

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Business Lift Up: Game n’ Grounds

Business Lift Up: Game n’ Grounds

Business Lift Up: Game n’ GroundsGeorge Caceras, a game enthusiast, always wanted to open a gaming store.  His wife and co-owner, Angharad Caceres is the coffee aficionado.  Even before their idea came to life, the pair travelled around the continent to research what...

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Why Supporting Events is Important to Your Business

Why Supporting Events is Important to Your Business

  Why Supporting Events is Important to Your Business   Let us face it.  Attending events—from lunch meetings to conferences to networking functions---is the best way to expand your network, establish authentic connections, and create lasting first...

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Reseda Summer Art Fest

Reseda Summer Art Fest

Reseda Summer Art FestivalMeet Erin Stone and Addy Gonzalez Renteria, the powerhouse duo behind the women-led art and culture non-profit organization, 11:11 A Creative Art Collective.  Since 2010, they’ve partnered, and worked with numerous local artists and...

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Grow your Network, Utilize LinkedIn

Grow your Network, Utilize LinkedIn

Grow your Network, Utilize LinkedIn   In 2020, LinkedIn gained over 467 million users globally.  With the pandemic, the shutdowns, event cancellations, remote working, and almost non-existent in-person networking, this did not come as a surprise.  LinkedIn...

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Local Landmark: Log Cabin Mercantile, Co.

Local Landmark: Log Cabin Mercantile, Co.

  Local Landmark:  Log Cabin Mercantile, Co.  The Log Cabin Mercantile Co. was one of the first structures built in the Chatsworth community in the early 1900s.  The site was originally built as a real estate office and general store for the early settlers...

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Celebrating National Boys and Girls Club

Celebrating National Boys and Girls Club

  Celebrating National Boys and Girls Club Week June 25 – July 1, 2022   The Boys & Girls Clubs of America, founded in 1860 by Mary Goodwin, Alice Goodwin, and Elizabeth Hammersley in Hartford, Connecticut, organized the first Club for the boys who...

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Marketing Breakdown: National Days

Marketing Breakdown: National Days

  Marketing Breakdown:  National Days   In 2013, Marlo Anderson, the radio talk show host of The Tech Ranch, also known as the “Guru of Geek,” founded the National Day Calendar, a website listing every single national day out of a love for celebrating every...

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Corporate Event Planning

Corporate Event Planning

Corporate Event Planning   While all event planning consists of the usual components—budget, timeline, goals, and details—planning corporate events is a whole different arena. It involves building relationships with clients and strengthening employee relations....

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Kindred Spirits Care Farm

Kindred Spirits Care Farm

Kindred Spirits Care Farm As a girl, Karen Snook preferred to watch bugs, butterflies, squirrels, and bats rather than play with other children. But life happens, and her passion was set aside for an undergraduate degree from UCLA, an MBA from Pepperdine, and 20 years...

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Summer Camp Adventures

Summer Camp Adventures

Summer is just around the corner! That means longer days and more time for fun under the sun. With the kids out of school, parents and guardians want to make sure they don’t spend the summer staring at their iPad, vegging out, slowly becoming one with the couch.

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Awkward Coffee

Awkward Coffee

Awkward CoffeeThere’s a new coffee shop in Chatsworth, located along Devonshire St. across from the historical valley monument, The Munch Box.  Meet Awkward Coffee, a pop-punk era themed coffee shop, owned and operated by three amazing women:  Marissa Aversa, her wife...

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Queer Field Day: Bringing Community Together

Queer Field Day: Bringing Community Together

Queer Field Day: Bringing Community Together   In May of 2021, Lilly Brown, an unscripted TV producer by day, musician, event planner, and moonlights as a queer content creator on TikTok, released a video inviting queer people to a beach day at Venice Beach.  The...

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