Cowe Communications Post and Media Archives
Mastering The Elevator Pitch: What You Need to Know
The almighty elevator pitch is not confined to the four, claustrophobic walls of an elevator though it can still be one of the more difficult and intimidating strategies to master and deliver.
Ultimate Gift Giving Guide
What is better than getting a great gift? GIVING a great gift! And right now is the perfect time to wrap up and deliver some much-needed cheer. Whether it’s a Christmas present, an end-of-year gift, or just a token of appreciation for a job well done, the real gift is the thoughtfulness behind the gesture.
Your End of Year Playbook
Professor Raymond Smullyan was a magician, mathematician, musician, philosopher, and logician. Famous for his logic puzzles, it was his…
Pumpkin Spice & Everything Nice
Pumpkin Spice & Everything NiceA lot happened in 2003. Harley Davidson celebrated its 100th birthday, the UK recorded its highest temperature ever (101.3° in Kent), Saddam Hussein was captured by the American military and the very last classic-style Volkswagen...
Spook-tacular Small Shops to Support this October
From wicked fun brick-and-mortar stores to brew-tiful online shops sure to lift your spirits, Cowe has a spook-tacular list of small shops to support this October!
My Journey (so far) To Supreme Court Justice
My journey started long before I was even born, with my grandparents and my parents who decided there is more to life than what is ascribed and given.
The Education System Needs Trust and Empathy Right Now
Being a parent is a rewarding, entertaining, and pretty spectacular role. It is also exhausting, daunting, and terrifying. Many years ago, I was handed my newborn daughter and in that moment,
Valley 200 Winners
Valley 200 Winners Every year the award-winning San Fernando Valley Business Journal releases The Valley 200, a separate book for paid subscribers that profiles the 200 most influential people making remarkable impacts for and in the Valley area. Each recipient was...
Planning the Perfect Event for Your Business
Experience. Opportunity. Engagement. Here is your guide to planning the perfect event for your business.
Take Up Space On Your Social Networks
Launch an out of this world social experience with our guide to the social galaxy. What to post on each social media channel.
Master the Logo Brainstorming Session
So, you’ve finally done it. You pulled the trigger, followed your dreams and here you are with a brand new business that needs to be, well..branded! You are working with a blank canvas, which means you have decisions to make when it comes to creating your first logo. And honestly, this is a tough place to start.
Pride Month 2021: Four Fabulous Entrepreneurs
Bianca is a Queer Latinx artist and owner of the very fun independent small business, Bianca’s Design Shop. Her amazing shop offers a huge assortment of inclusive pins, patches, stickers, apparel, and other wonderful accessories. Officially launched in 2017, Bianca created this online store in Queens, NY.
Manage Your Digital Presence
Manage Your Digital Presence Website management is the continuous process of keeping your site current and secure. It is our policy and advice to clients that a dedicated team member should be checking daily for software updates, paid advertising results, Search...
Asian American and Pacific Islander Heritage Month: Iconic Women
Dr. Chien-Shiung Wu Dr. Chien-Shiung Wu was an experimental physicist nicknamed the “First Lady of Physics” who made significant contributions to nuclear and particle physics. An immigrant to the States from China, she worked on the Manhattan Project designing the...
Earth Day 2021- Restore Our Earth
Earth Day 2021 - Restore Our Earth Over the past year, we have witnessed how climate change and the degradation of our natural systems have broken our global economy. Starting today and every day moving forward, it is our job to Restore Our Earth - the theme of...
Crisis Management Strategies for Businesses and Brands
Crisis Management Strategies for Businesses and Brands A negative review. A lawsuit. A dismissal. A global pandemic. These are all examples of a crisis that can impact a business or a brand. As in any emergency, being prepared is of the utmost importance. Having...
International Women’s Day 2021
International Women's Day 2021 March 8th is International Women’s Day and this day is a cause for celebration at Cowe Communications. Not just because our very own Nicola Staples is herself a brilliant international woman (gifted to us by the gorgeous Birmingham,...
Everything You Need to Know About Rebranding in 2021
Everything You Need to Know About Rebranding in 2021 Upon us is a new year, full of change. Is your business ready to take on 2021? The lasting effects of a global pandemic will undoubtedly shift a large focus towards the digital world. A major portion of our...
Rebranding & Your Logo: What You Need to Know
Rebranding & Your Logo: What You Need to KnowWe have all experienced it. You somehow did not get the memo that one of your favorite companies has rebranded itself. Now, you are at the grocery store in more of a hurry than usual, and you cannot find your go-to...
Black History Month: Powerful Women Who Changed the World
In honor of Black History Month, Cowe Communications would like to share the stories of Shirley Chisholm, Bessie Coleman, Ethel Waters, Gwendolyn Brooks, and Alice Coachman. These 5 powerful black women changed the world through their vision, dreams…
Your Personal Brand for 2021: A Boom or Bust
Your Personal Brand for 2021: A Boom or Bust Branding does not only apply to businesses. Brands apply to people as well and as 2020 comes to close, this is the perfect time to think about your personal brand, what that brand offers and the various ways that you can...
PR: Your Most Underrated, Effective and Ignored Business Resource
Public Relations is an art form. When performed by a master, the results are often inspired and impactful, and every once in a great while, it is even life changing. However, it is interesting to note that even when PR is done by a novice or even a hack,
Spooky Season Essentials You Can Find on Etsy
With Halloween right around the corner, the Cowe Crew wanted to share with you some of our favorite Etsy shops that are selling spectacularly spooky seasonal products! According to Etsy, their platform has shown increased demand for Halloween themed outdoor decor,...
October is National Breast Cancer Awareness Month
October is National Breast Cancer Awareness Month According to the American Cancer Society, 1 in 8 women are at risk of being diagnosed with breast cancer in her lifetime. Since 1985, October has been designated Breast Cancer Awareness Month and with this...
Agency Celebrates Five Years with Rebrand and Launch of Cowe.com
Women-owned and led business and brand development firm, celebrates their five-year anniversary by revealing their very own rebrand. Cowe Communications, formerly known as Cowe Consulting, is ecstatic to not only be expanding their team and their service offerings, but they are also introducing the world to their newly acquired domain: www.cowe.com.
Tips and Tricks for Humanizing Your Brand
No matter what your marketing objectives might be, there is one thing that is vital to their success: building trust. In a world where people demand…
As American as an Apple Pie Stand
Oh, what a time to be alive. 2020 has had no chill from the very beginning and I am fairly certain that the rest of this year has zero intention…
Favorite Small Businesses
Our Cowe Crew has compiled a list of some of our favorite hidden gems to look out for online and in the San Fernando Valley to keep on your radar next time…
Cowe on Current Events
Each of us at Cowe took the time to research and reflect individually on recent events before coming together for our weekly team discussion.
Is your small business in big trouble? Help could be just a call or click away.
Well, here we are guys. Schools, restaurants, bars, gyms, movie theaters and more are closed. Travel is banned. Grocery store shelves are empty.
Preparing for a Possible Pandemic – Business Edition
Preparing for a Possible Pandemic – Business Edition While there are still many unknown’s about COVID-19 what we do know about any crisis is that being prepared is imperative.
Branding Basics Checklist
When it comes to building a successful brand, it is imperative to have clear, consistent guidelines that provide a cohesive and focused voice.
20 Business Boosting Tips for 2020
Twenty Business and Brand Development Tips and Tricks that will take Small Businesses to the next level of success. These strategies can be applicable to…
Business Bootcamp by Cowe Consulting
Warren Zevon once wrote, “ We love to buy books because we believe we’re buying the time to read them.” That pretty much sums up 2019 for me. I happily bought dozens of…
Small Business Saturday
Small Business Saturday How is it possible that Thanksgiving is this Thursday?! And don’t even get me started on how the decade is coming to an end in a monthish. Time is not only flying faster than I can keep up with but I am also certain that it is...
November is National Gratitude Month
November is National Gratitude Month As seen in Valley News Group Did you know that November is National Gratitude Month? Did you also know that gratitude can lower your stress levels thus potentially extending your life expectancy?
Business Tricks & Treats: Movie Monster Edition
Business Tricks & Treats: Movie Monster Edition As seen in Valley News Group The glorious month of October is in full swing! Yes that’s right – you can officially see/smell/taste pumpkin flavored absolutely everywhere. Ugg boots and…
Finding Qualified Employees
As we already know, employee satisfaction is the most important chain-link in any small business. But how do you find employees that are sufficiently motivated and qualified to be…
3 Business Strategies You Should Be Implementing and 1 You Should Not
You may have a working logo and style for your marketing and content output, but is it as good as it could be? Is your website polished and modern? It’s worth taking a step back or…
5 Ways to Empower People using Personal Training
Successful personal trainers do so much more than just shape bodies. They shape and transform lives. They give the gift of confidence. They teach life lessons about consistency, tenacity and belief in oneself.
Succeed with Six Summer Secrets to Social Media Marketing
When you don’t know what you’re doing, social media marketing can be an enormous time suck. This is an ever-changing and evolving arena, however…
Milestones to Margaritas
Everybody loves an underdog, and whether your Latinx coworker has explained it to you or you took it upon yourself to find out, that is the premise behind what is commonly known as Cinco De Mayo. First though, let’s…
Cowe Consulting’s Marketing Map #ForTheThrone
Whether or not you are a fan of the show we have to admit that HBO and Game of Thrones have dominated the water cooler TV show talk for quite some time now. In this article, we will walk you through how GOT pulled…
You’re doing one thing right now that is killing your relationship.
Nope, we’re not love counselors. We’re not here to tell you how to find your next date, plan the perfect date, or quit dating and start living. But, do we have your attention? Dating is a lot like growing a business, it’s not just you! In today’s world of...
As Seen In Valley News Group
If you were to Google “Free Business Tools” your query would bring up more than 3.6 million results. I don’t want to assume anything about You the Reader, but I am fairly confident that you don’t have the time to read all of that information
Super Bowl 53 Marketing Playbook: What We Saw, What We Learned and Why It Matters
For most of us, a TV advertising spot during the Super Bowl is never going to feature in our marketing plan. What can we learn though from the great and powerful brands that advertised during yesterday's big game? And how can small businesses use these...
Mission Statements of the World’s Top 10 Brands
What is a Mission Statement and Why do Companies Need One?A company's mission statement is its statement of purpose. It serves as a guide for all of the company's decision-making, operational goals and values. Shareholders, leaders and employees are generally the...
LinkedIn Turn-Offs
Imagine getting invited to the networking event of the century. Everything needs to be just right; your personal and professional presentation must be impeccable, your introduction skills will require some rounding out and you will definitely need to perfect...
6 Small Business opportunities for 2018
Best small business opportunities:We answer a lot of questions at Cowe. One frequent inquiry is, “What is the perfect business for me to start? One where I can have a flexible lifestyle, no pressure from a boss and the liberty to make all of the...
Search Engine Optimization
As featured in Valley News Three words that strike fear into the heart of small businesses everywhere. Today we are going to pull back the curtain on SEO and present a mini education on the concepts and application. Let’s do this! ...
January is National Mentoring Month
Mentor - an experienced and trusted adviser! Mr. Hughes was my first and favorite mentor. He was my 9th Grade science teacher and he had an incredible talent for making education fun as well as teaching us students how to question everything...
LinkedIn or Out?
LinkedIn or Out? You are your business. However technology has completely changed the way that potential employers, colleagues and partners view you professionally. So how can you represent, market and boast about your business while still staying true to...
December is National Write A Business Plan Month
What is a business plan? A business plan is a roadmap. A business plan is a cloudy crystal ball. A business plan is essential to the success of your business. Most people view a business plan as a stuffy document that would only be used to...
Computerwise Kids
If children are our future then why does it seem like most of our time and money is being spent on everything but children? If our world is going to be a healthy environment for our future generations, then we really should start to focus on...
Small Business Saturday
Small businesses are the cornerstones of every great community. Owning one takes guts, dedication, patience and passion. Small Business Saturday is happening Saturday November 25th! If you are a small business, don't forget to do a little...
End of year Strategies
Can you believe that 2017 is almost over? NOW is the time to start drawing up and executing your end-of-year strategies. Here are the top three ways to make that happen: #1 – Holiday Cards This is the most important task on your to-do...
Entrepreneurship and Exercise
Exercise and I have never gotten along. In elementary school my classmates frequently used me as the handball target. In high school I was elated that I could join the speech and debate team and satisfy my “sports” requirement. A year ago I...
5 Steps to a Smarter Business in 2017
You were not alone last week if you toasted to 2016 dying a fiery death. You are also not alone if you are going into 2017 with a furrowed brow and a million questions. What will happen next? Will the new president bring triumph or ruin? Will...
Holidays are coming!
The holidays are coming, the holidays are coming! Our small business community is abuzz with excitement because for most, this is what they work all year for. But before we get soft and sentimental like a Christmas cheese log, lets first talk...
Better Conversation Week
Today starts #BetterConversationWeek!! It couldn’t be a better time to remind ourselves the proper ways to network. Better conversations means stronger relationships which means more business! Now go have a conversation! *Texting does NOT...
