Cowe Communications Post and Media Archives

Business Etiquette 101: Growing your Business Beyond Family and Friends
Business Etiquette 101: Growing your Business Beyond Family and FriendsStarting and growing a business requires dedication, hard work, and an unwavering commitment to success. It’s no easy feat! It’s only natural to ask for support from the people closest to...

Keeping Up with the Times: The Business of Adapting to Technology
Keeping Up with the Times: The Business of Adapting to Technology In less than a decade, technological advancements have developed faster than any time in human history. Its impact on businesses is undeniable, revolutionizing the digital landscape as we know...

Sending out an S.O.S! When to Hire a Communications Firm
Sending out an S.O.S! When to Hire a Communications FirmEffective communication is crucial for success—no matter what industry you’re in, especially in today’s highly competitive business world. Whether it is reaching out to clients, customers, employees,...

The Public Domain and the House of Mouse
The Public Domain and the House of MouseOn January 1, 2024, Mickey Mouse, one of the most iconic cartoon characters in history, beloved by generations of children and adults alike, is set to become public domain. Created by Walt Disney in 1928, Mickey has been...

Give the GIF of Personalization: How to Create GIFS for your Instagram Stories
Give the GIF of Personalization: How to Create GIFS for your Instagram StoriesWhen it comes to standing out as a brand and as a business, creating a personalized experience for your target audience goes a long way, especially when it comes to your online...

The Business of Valentine’s Day
The Business of Valentine’s Day Though the origin of Valentine’s Day is a bit obscure—some say its roots came from Roman history when Emperor Caludius II executed two men, both named Valentine on February 14th while others say it was to “Christianize” the...

7 Reasons a Strong, Dynamic and Properly Built Website is Critical to Business Success
7 Reasons a Strong, Dynamic and Properly Built Website is Critical to Business SuccessOn average, it takes 15 seconds for a website to capture a viewers’ interest. That’s why you need a strong, dynamic, and properly built website to hold your audience’s...

From Good to Great: Making Your Resume and LinkedIn Profile Stand Out
From Good to Great: Making Your Resume and LinkedIn Profile Stand OutResumes and LinkedIn profiles are one of the first things companies and businesses look at when they want to fill a vacancy on their team or if they are looking to build their team. That’s...

That Sounds Fine, This Sounds Better: Punch Up Your Business Communication
That Sounds Fine, This Sounds Better: Punch Up Your Business CommunicationWhen talking about communication through business writing, a scene from the 2017 animated movie, Boss Baby, comes to mind. When the main character, Boss Baby is asked, “What’s a memo?” He...

New Year, Same You: Building on Your Foundation
New Year, Same You: Building on Your FoundationHello, 2023! As we enter a new year, it is only natural to feel a sense of excitement and anticipation for what this year brings. We’ve made resolutions and set new goals for ourselves - whether that means...

Business Planning 101
Business Planning 101Want to jump straight to the workbook? You are tired of waiting on the sidelines, watching others turn their dreams into reality. You are ready to take the plunge and become an entrepreneur. But where do you begin? How do you go about...

Pause and Reflect: Journal Prompts for Business Development in 2023
Pause and Reflect: Journal Prompts for Business Development in 2023As a business owner, it is easy to focus on growing your business full steam ahead, especially with a new year fast approaching. You want to be prepared and you want to be ready for whatever...

The Business of Christmas and New Year’s
The Business of Christmas and New Year’sChristmas trees, stockings hung on the fireplace, houses covered in lights and festive décor, Hallmark holiday movies, and sappy cheerful songs all over the radio—yes, my friends, Christmas is here. There is a feeling of joy...

Cowe Communications Founder and CEO Miri Rossitto Receives the President’s Award at VICA’s 73rd Annual Meeting
The Valley Industry and Commerce Association presented its 2022 President’s Award to Cowe Communications Founder and CEO, Miri Rossitto at their 73rd Annual Meeting.

Setting Your Business Goals: Preparing for the New Year
Setting Your Business Goals: Preparing for the New YearJust like New Year’s resolutions, setting goals for your business should be incorporated into your year end business planning. It not only provides a road map but also as a measurement for your business’...

Go From Stuffed to Successful with These Business Self-Care Tips
Go From Stuffed to Successful with These Business Self-Care TipsWith the holidays upon us, the inadvertent burn out from handling the hustle bustle in addition to running a business is a foregone conclusion for most. Business owners and their businesses start running...

Women of Impact: Milena Mortati, Founder of Cr8 Art
Women of Impact: Milena Mortati, Founder of Cr8 ArtAt a young age, Italian multimedia artist, Milena Mortati, knew she wasn’t going to thrive in any regular nine to five work environments. After college, she was offered a job at a tourist resort in North Africa...

Expressing #Gratitude To Your Business Relationships
Expressing #Gratitude To Your Business Relationships At Cowe Communications, our Seven Strategies are the foundation of how we help take businesses to the next level. It’s our road map to helping any business, from beauty salons to sushi restaurants to...

The Business of Thanksgiving, Black Friday, and Cyber Monday
The Business of Thanksgiving, Black Friday, and Cyber Monday With its roots in New England during the 17th century, Thanksgiving was declared the first national American celebration in 1777 by the Continental Congress following their victory in Saratoga. ...

When The Answer is NO
When The Answer is NO In any given conversation, saying ‘NO’ is a challenge—whether you’re telling someone or someone’s saying ‘NO’ to you. There could be several reasons for it. As a business owner, you want to demonstrate your willingness and commitment to your...

Business Lift Up: We Can Be Heroes
Business Lift Up: We Can Be Heroes When Julio Galvez, owner of We Can Be Heroes Comic Bookstore, opened the doors to his shop in October 2019, he had one goal: to make sure that every customer who walks in feels welcome and can nerd/geek out as much as they...
The Art of Negotiation
The Art of Negotiation From business deals to procuring goods and services to job offers and requesting a pay raise, negotiating is a handy skill to have. It opens a world of opportunities when properly done. However, it has a reputation as a challenging...

Lindsey’s Lair
Lindsey's Lair Spook-tacular Recommendations Brewed By Our Resident Expert On All Things Macabre Halloween holds a special place in the Cowe Crew’s heart but none more so than our Director of Marketing, Lindsey Sine. Her love for everything Halloween is...

The Business of Being Spooky
The Business of Being Spooky With origins rooted in the ancient Celtic festival of Samhain, a pagan holiday celebrating the beginning of winter, Halloween is one of the most celebrated global holidays and is the second biggest retail holiday in the U.S. after...

The Rewards Program Cult
The Rewards Program Cult A visit to Starbucks earns you a star for every dollar you spend on a drink or an item on the menu. Similarly, purchasing items at your favorite clothing store or restaurant can go towards rewards such as 25% off your next purchase...

LOCAL LANDMARK: REIGN OF TERROR HAUNTED HOUSE
LOCAL LANDMARK: REIGN OF TERROR HAUNTED HOUSEVoted as the number one walk-through haunt attraction in all Southern California as well as one of the top ten haunted attractions nationwide, The Reign of Terror Haunted House started as a Halloween tradition at...

The Witching Hour: Why Some People Work Better at Night
The Witching Hour: Why Some People Work Better at Night The corporate world is built around the 9-to-5 work schedule but the pandemic (yes, you can blame it on the pandemic) gave rise to the work from home culture. Being forced to telecommute during the shutdown...

WOI: Jannelle So-Perkins, Executive Producer and Host of So Jannelle TV
Women of Impact: Jannelle So-Perkins, Executive Producer and Host of So Jannelle TVPersistence, hard work, and perseverance are the cornerstones to the success of Jannelle So-Perkins, the Executive Producer and host of So Jannelle TV. Named as one of the 100 Most...

Spooky SoCal Spots
Spooky SoCal Spots The Halloween season is one of the Cowe crew’s favorite seasons. Maybe it’s the jack-o-lanterns, the decorative witches hovering over neighborhood trees, or the slight chill in the air. Or maybe it’s creating the perfect Halloween costume or the...

Online Presence: How it Impacts Business Relationships
Online Presence: How it Impacts Business Relationships By Miri Rossitto A couple of weeks ago, I received a phone call from a business associate. She was a little alarmed. After installing a social media app, she got a notification stating, “Miri is in your...

Business Lift Up: Jesse’s Grind
Business Lift Up: Jesse’s GrindWhen she was younger, Jesse Santana’s first experience with coffee was a double shot espresso made by a friend while they worked together at a popular coffee shop. That caffeinated experience set the course to her journey of owning...

Website Essentials for Your Business
Website Essentials for Your Business As a business owner, having a website is the cornerstone of your online presence. It is equivalent to meeting a client in person for the first time and making that lasting first impression but in the digital world. Prospective...

National Business Women’s Day: Celebrating the Women of Cowe
National Business Women’s Day: Celebrating the Women of Cowe National Business Women’s Day honors and recognizes the accomplishments of business women across the nation. At Cowe Communications, we work with a team of phenomenal women who are passionate,...

Marketing Breakdown: Successful Marketing Stunts and How To Plan Your Own
Marketing Breakdown: Successful Marketing Stunts and How To Plan Your Own A public relations (PR) or marketing stunt is a strategically planned event orchestrated to garner as much attention as possible among your target audience, media outlets, social media...

Local Landmark: The Last Bookstore
Local Landmark: The Last BookstoreSitting on the corner of Spring Street and W 5th Street is The Last Bookstore, named California’s largest seller of new, used, and rare books. This local landmark was the original home of Citizens National Bank, a historic bank,...

Women of Impact: Ana Ruiz Pena, PA-C, MHA and Karla Rugmas, PA-C, MHA, Founders of Vida Mobile Care
Women of Impact: Ana Ruiz Pena, PA-C, MHA and Karla Rugmas, PA-C, MHA, Founders of Vida Mobile CareAs daughters of immigrants, friends and colleagues Ana Ruiz Pena and Karla Rugmas experienced first-hand the challenges of accessing healthcare and receiving limited...

Update Your Resume Today!
Update Your Resume Today! Imagine that you have a job you enjoy, with 20 plus years of experience in an industry where employment is stable and steady with a reputable company. It is not your dream job, but it suits your needs and your lifestyle at the...

When is it Time for a Rebrand?
When Is It Time for A Rebrand? Evolution and reinvention are a part of the human experience. And, yes, that includes businesses. In the ever-evolving landscape of consumer needs, social trends, and technological advancements, being relevant and staying...

Local Landmark: Bob’s Big Boy, Burbank
Local Landmark: Bob’s Big Boy, Burbank The Big Boy Story finds its origins in 1936 when founder Bob Wian, quit his job at the Rite Spot (his favorite restaurant located in Glendale, CA), sold his 1933 DeSoto Roadster, and put a down payment on a 10-stool...

WOI Thresa Richardson, Co-Owner, Tequila Mockingbird Productions
Women of Impact: Thresa Richardson, Co-Owner, Tequila Mockingbird ProductionsWriter. Actress. Director. Producer. Advice columnist. Radio Personality. Thresa Richardson –known as T to friends and colleagues—wears many, many hats. She often uses the catchphrase:...

Business Trends: The Good, The Bad, The Effective
Business Trends: The Good, The Bad, The Effective Trends come and go. Today, might be the return of bell bottoms, earth tones, and animal print. Tomorrow might be neon and glow sticks. What is popular now may not be the ‘it’ thing a couple of weeks...

Utilizing Boots on the Ground Marketing
Utilizing Boots on the Ground Marketing We often hear the term, “boots on the ground” when it comes to sales and marketing. Surprisingly, this idiom is credited to former U.S. General Volney Warner, who coined the phrase during a 1980 interview about the Iranian...

Business Lift Up: Geeky Teas and Games
Business Lift Up: Geeky Teas and GamesThe sight of a royal blue, life-size TARDIS replica greets customers, old and new, at the storefront of Geeky Teas and Games on Magnolia Blvd. in Burbank. Whether you are a Dr. Who fan or casual admirer, a photo op at Tardis...

Humanizing Your Brand
Humanizing Your Brand In an age of choices upon choices and options upon options, you want people to choose you. You want to stand out from the crowd. Whether the goal is to sell your product, provide a service, or even just grow your audience, you need to...

Women of Impact: Nicole Blaine, Owner Of The Crow
Women of Impact: Nicole Blaine, Owner Of The CrowA theater kid at the age of 5, Nicole Blaine is no stranger to the stage, but her journey with comedy started in college. Comedy and the hit television show, FRIENDS, got her through the toughest part of her...

Planning on Building Your Brand?
Planning on Building Your Brand? When it comes to the topic of brands, branding, and rebranding, there is a lot to be said. We can go on and on about trends, the impact of brands on your customers’ experience, when to rebrand and so forth. Before we dive...

Celebrating National Farmers’ Market Week August 7 – 13, 2022
Celebrating National Farmers’ Market Week August 7 – 13, 2022 This week, as we celebrate National Farmers’ Market Week, let us support some of the Farmers’ Markets in the San Fernando Valley. At farmers’ markets, the community is given the opportunity to...

WOI Lenny Montes, Owner of Danzone
Women of Impact: Lenny MontesDancing has always been in Lenny Montes’ blood. She started dancing at the age of 5. At 10 years old, she joined her elementary school’s drill team. She was still in high school when she began her coaching career as a high school cheer...

The Business of Weddings
The Business of Weddings An anticipated 2.6 million weddings are set to occur this year—the most since 1984, according to a report from The Knot, a popular wedding planning site. An average of 5,825 weddings is projected to occur each day. Between 2009...

Business Lift Up: Game n’ Grounds
Business Lift Up: Game n’ GroundsGeorge Caceras, a game enthusiast, always wanted to open a gaming store. His wife and co-owner, Angharad Caceres is the coffee aficionado. Even before their idea came to life, the pair travelled around the continent to research what...

Why Supporting Events is Important to Your Business
Why Supporting Events is Important to Your Business Let us face it. Attending events—from lunch meetings to conferences to networking functions---is the best way to expand your network, establish authentic connections, and create lasting first impressions. ...

Women of Impact: Caroline Feraday, Broadcast Journalist
Women of Impact: Caroline Feraday, Broadcast JournalistPhoto Courtesy of carolineferaday.comRadio is Caroline Feraday’s first love. At eight years old, she was presenting the news to her classmates from torn newspaper clippings. It was not surprising that her love...

Networking: Strengthening Relationships Through Content
Networking: Strengthening Relationships Through Content As a business owner, networking, establishing business relationships, and maintaining said relationships are key aspects to a successful business. These relationships can be strengthened through...

Reseda Summer Art Fest
Reseda Summer Art FestivalMeet Erin Stone and Addy Gonzalez Renteria, the powerhouse duo behind the women-led art and culture non-profit organization, 11:11 A Creative Art Collective. Since 2010, they’ve partnered, and worked with numerous local artists and...

Grow your Network, Utilize LinkedIn
Grow your Network, Utilize LinkedIn In 2020, LinkedIn gained over 467 million users globally. With the pandemic, the shutdowns, event cancellations, remote working and almost non-existent in-person networking, this did not come as a surprise. LinkedIn gave...

Local Landmark: Log Cabin Mercantile, Co.
Local Landmark: Log Cabin Mercantile, Co. The Log Cabin Mercantile Co. was one of the first structures built in the Chatsworth community in the early 1900s. The site was originally built as a real estate office and general store for the early settlers...

Celebrating National Boys and Girls Club
Celebrating National Boys and Girls Club Week June 25 – July 1, 2022 The Boys & Girls Clubs of America, founded in 1860 by Mary Goodwin, Alice Goodwin, and Elizabeth Hammersley in Hartford, Connecticut, organized the first Club for the boys who...

Women of Impact: Tiffany Melius, Owner of The Perky Nerd
Women of Impact: Tiffany Melius, Owner of The Perky NerdTiffany Melius’ early foray into the world of comics began with her hero, Captain Marvel. “I went on a comic book hunt with my husband and he was like you should find a comic, too. I was definitely overwhelmed by...

Marketing Breakdown: National Days
Marketing Breakdown: National Days In 2013, Marlo Anderson, radio talk show host of The Tech Ranch, also known as the “Guru of Geek”, founded the National Day Calendar, a website dedicated to listing every single national day out of a love for...

Corporate Event Planning
Corporate Event Planning While all event planning consists of the usual components—budget, timeline, goals, details, planning corporate events is a whole different arena, involving building relationships with clients and strengthening employee relations. Product...

Kindred Spirits Care Farm
Kindred Spirits Care Farm As a girl, Karen Snook preferred to spend her time watching bugs, butterflies, squirrels, and bats rather than playing with other children. But life happens and her passion was set aside for an undergraduate degree from UCLA, an MBA from...

Summer Camp Adventures
Summer is just around the corner! That means longer days and more time for fun under the sun. With the kids out of school, parents and guardians want to make sure they don’t spend the summer staring at their iPad, vegging out, slowly becoming one with the couch.

Awkward Coffee
Awkward CoffeeThere’s a new coffee shop in Chatsworth, located along Devonshire St. across from the historical valley monument, The Munch Box. Meet Awkward Coffee, a pop-punk era themed coffee shop, owned and operated by three amazing women: Marissa Aversa, her wife...

Queer Field Day
Queer Field Day: Bringing Community Together In May of 2021, Lilly Brown, an unscripted TV producer by day, musician, event planner and moonlights as a queer content creator on TikTok, released a video inviting queer people to a beach day at Venice Beach. The...

APPI Month Business Lift Ups
Asian American & Pacific Islander Month Business Lift Up May marks Asian American and Pacific Islander Heritage Month. What was originally established as a weeklong celebration is now observed for a whole month. This year’s theme is “Advancing Leaders Through...

The Rise of Business Podcasts
The Rise of Business Podcasts Growing your business means exploring new avenues of engaging both current and prospective clientele. Business owners focus their marketing efforts to find new ways to create content, resulting in maximum audience engagement. Social...

Cream of the Crop: Cupid’s Hotdogs
Cream of the Crop: Cupid's Hotdogs When Richard and Bernice Walsh opened this iconic San Fernando Valley establishment in 1946, it was called Walsh’s Hot Dogs. Shortly after opening their North Hollywood location, the couple changed the name to “Cupid’s”, as a nod to...

Mother Daughter Businesses
Mother-Daughter Owned Businesses Can you believe that Mother’s Day is just around the corner? Where did the time go? In celebration of this day, we decided to feature some mother and daughter owned businesses in the community. The bond between a mother...

The Apple Pan
The Apple Pan Photo by The Apple PanThe late Jonathan Gold, the famous Los Angeles Times food critic, once wrote in one of his columns, “When you are seeking greatness, turn to the Apple Pan, a homey 1940s institution imitated everywhere from Duluth, Minn., to...

The Business of Parties
The Business of Parties Who doesn’t love a good party? The dancing. The food. The people. The memories. Then, of course the warm, fuzzy joy of celebrating with friends and family. Parties and celebrations have been part of our society for ages---from...

May is Mental Health Awareness Month
May is Mental Health Awareness Month One of the many things this pandemic brought to the forefront is the importance of health. And, not only our physical health but our mental health as well. Mental health includes your emotional, psychological, and social...

Female Invest – an EdTech platform by women, for women
Female Invest - an EdTech platform by women, for women When Camilla Falkenberg, Emma-Due Bitz, and Anna-Sophie Hartvisgen met in 2017 at the Copenhagen Business School, they had a shared passion for investing, and shared experiences of struggling to access...

Local Landmark: Industrial Light and Magic
Local Landmark: Industrial Light and Magic Photo from myvalleypass.com Did you know that the Force was once strong in the San Fernando Valley? You could even say it was so strong because it was once the birthplace of the Millennium Falcon, the X-Wing...

Our Planet Means the World to Everyone
Our Planet Means the World to Everyone This year’s Earth Day 2022 calls on us to “invest in our planet”. There are indeed many ways we are called to action: from reducing our own carbon footprints through recycling or volunteering for beach clean-ups. There is no...

Branding Icons: Martha Stewart and Snoop Dogg
Branding Icons: Martha Stewart and Snoop Dogg One of the most memorable commercials aired during the 2022 Super Bowl was the Bic EZ Reach Lighter featuring business moguls, Snoop Dogg and Martha Stewart. In the 30 second spot, the company declares, “Snoop Dogg and...

Women of Impact: Lois P. Klavir, President, Filipino American Chamber of Commerce of Greater LA
Women of Impact: Lois P. Klavir, President, Filipino American Chamber of Commerce of Greater LA Lois P. Klavir is a woman who strives for excellence and believes in inspiring and uplifting others to do the same. One of her motivating quotes is from Thomas Jefferson:...

Taking One For The Team
Taking One For The Team “Teamwork makes the dream work.” No matter how many times you hear that saying, it always rings true. Teamwork is the foundation of a highly efficient and successful business. You cannot run your business or your organization...

Women Of Impact: Shelbi Spicer, Money Coach
Women Of Impact: Shelbi Spicer, Money CoachPhoto by Shelbi SpicerShelbi Spicer, a licensed financial professional, worked in the financial industry for seven years and eventually ran her office own in Los Angeles, CA. She specialized in minimizing taxes in...

LAPL: It’s Not Just a Library Card
Los Angeles Public Library: It’s Not Just a Library Card Growing up, I remember bringing home a stack of books on a Friday afternoon after a trip to the library. As an avid reader, the library was my candy shop, and my library card was my “multi-pass” to a...

Women of Impact: Genevieve Marie Salazar, Owner of 818 Pop Up
Women of Impact: Genevieve Marie Salazar, Owner of 818 Pop Up Before bringing her pop-up events to the San Fernando Valley, Genevieve Marie Salazar, owner of 818 Pop Up, was no stranger to the world of event planning. It was all familiar territory for her. In 2006,...

Down To Earth Business Strategies
Down To Earth Business Strategies It’s time to invest in our planet! Businesses have a big impact on the environment. As a business owner, it’s your choice whether said impact is negative or positive. About 50% of top American companies and 60% of...

Women of Impact: Kissa Ortega, Owner of Ninong’s Dessert Lab
Women of Impact: Kissa Ortega, Owner of Ninong’s Dessert Lab Photo by Ninong’s Dessert Lab Kissa Ortega has worn many hats over the years—executive assistant, graphic designer, office manager. But being the owner of Ninong’s Dessert Lab, formerly Ninong’s Café, was...

Business: Cocktails & Conversations
Business: Cocktails & Conversations There are four fundamental components in a cocktail: the spirit, the balancing agents, modifiers, and the water. The spirit is the base, hence the principal component of a cocktail. One can choose from gin, rum,...

Women of Impact: Jhoanna Belfer, Owner and Founder of Bel Canto Books
Photo by Bel Canto BooksA love of books, a commitment to representation, and a genuine desire to bring community together is at the heart of Bel Canto Books, an independent bookstore located inside The Hangout in Long Beach, CA. Owner Jhoanna Belfer, a Long Beach...

A Brief History of St. Patrick’s Day
A Brief History of St. Patrick's Day Gold. Leprechauns. Shamrocks. Parades. Pubs. Oh, and green lots and lots of green. You better be wearing green…or else. Yes, you guessed it! St. Patrick’s Day is here at last! But did you know that the modern-day...

Spring Cleaning: Business Edition
Spring Cleaning: Business Edition Flowers are in bloom. Allergies are picking up. And the days are getting longer. Spring is officially here (or at least around the corner)! Of course, with the change in season, spring cleaning zooms to the top of our to-do list. ...

Women of Impact: Alexys Romo, Founder of Black Thumb Farm
Women of Impact: Alexys Romo, Founder of Black Thumb Farm It was a trip to the Philippines that changed Alexys Romo’s perspective on food and farming. The San Fernando Valley local who grew up in Van Nuys and went to Northridge Academy High School didn’t grow...

Women of Impact: Alexandra and Daniela Del Gaudio
Women of Impact: Alexandra and Daniela Del Gaudio Their dream was a decade in the making. Being daughters of immigrants, sisters Alexandra and Daniela Del Gaudio watched family and friends struggle to make ends meet and work themselves to the bone to provide for...

Valley Relics Museum
The Valley Relics Museum is a veritable treasure trove of the San Fernando Valley’s rich history, housing a combination of historical artifacts and modern curios—from neon signs of long-forgotten establishments, historical photos and documents, BMX bikes, to pinball machines and Western paraphernalia.

Women of Impact: Claudia Chaverra, Owner of Your CBD Store in Northridge
It started out as a fun, ladies’ night out in Las Vegas—just a group of friends having a blast at the Route 91 Harvest Festival.

The Seven Strategies
Turning your passion into a business doesn’t happen overnight. We all know anything worth doing takes time, talent, commitment, and dedication.

Women of Impact: Alexis Lopez
For Alexis Lopez, music played an integral part in her life. Being brought up in a very musical family, she started playing the piano at age 6. But her parents’ love for music—her dad always playing the piano, and her mom constantly singing–ingrained melodies in her even before she started playing.

Spread Love, Give Blood
For many, Valentine’s Day is often celebrated with exchanging gifts in the form of cards, flowers, chocolate, jewelry, and spending quality time with our loved ones. This year let’s spread the love to our community with an act of kindness straight from the heart: giving the gift of life by becoming a blood donor.

Women of Impact: Cindy Villegas
Resilient. Driven. Leader. Community builder. These words don’t even begin to describe the powerhouse that is Cindy Villegas.

Sofi Stadium: A History
This Sunday, February 13, 2022, the SoFi Stadium hosts Super Bowl LVI, where the LA Rams face off against the Cincinnati Bengals! This marks the first time these two teams will meet for the championship, making the Sofi Stadium a fitting battleground since this is also its first time hosting a Super Bowl.

Women Of Impact: Chef Quiana Jeffries
If the cards were dealt differently, Quiana Jeffries would be a world-renowned WNBA player, instead of Chef Q, as she is known in the culinary community. Trading the rhythm of basketball on the court to the beats of cooking in the kitchen, Chef Quiana Jeffries brings a transcendent approach to her food.

About My Fathers Business
About My Father’s Business (AMFB), a non-profit homeless outreach ministry in the West San Fernando Valley, is the home of the Hope Dealers—a nickname given to their volunteers, organizations, community leaders and like-minded advocates.

Women of Impact: Chef Vallerie Castillo-Archer
They say the culinary arts speaks the language of love. From the moment she was born, Chef Vallerie Castillo-Archer came into the culinary world. Quite literally. She was born in her grandfather’s bakery in a small town of San Nicolas, Ilocos Norte, a northern province in the Philippines.

Hope of The Valley
Hope of The Valley In 2009, Hope of the Valley began as a small ministry run out of San Pablo Lutheran Church in Sun Valley, where volunteers prepared and served hot meals to the homeless on Thursday nights. Founded by current CEO Ken Craft, it is now one of the...

Mastering The Elevator Pitch: What You Need to Know
The almighty elevator pitch is not confined to the four, claustrophobic walls of an elevator though it can still be one of the more difficult and intimidating strategies to master and deliver.