7 Reasons a Strong, Dynamic and Properly Built Website is Critical to Business Success


7 Reasons a Strong, Dynamic and Properly Built Website is Critical to Business Success

On average, it takes 15 seconds for a website to capture a viewers’ interest. That’s why you need a strong, dynamic, and properly built website to hold your audience’s attention. If you own a business, then having a website is a must. It provides you with an online presence to increase your audience and generate revenue. However, you need to create a website that reflects your brand (and not create one for the sake of just having something online). Investing in a well-built website is crucial to your business’ success. You want to make that first impression—to potential clients, customers, viewers, and collaborators—a lasting one. 

If you are still on the fence about investing on a professionally built website, consider these advantages:

Your website is open 24 hours a day, 7 days a week.

The world never sleeps. Customers, potential clients, competitors, and the plain curious are lurking about all hours of the night. Give them what they want! Educate and inspire them, give them great content to engage with and then make them take action! Your website never sleeps—put it to work!


You’ve built an impressive brand. Show it off!

Great brands are informative, authentic, engaging, and unique. It is absolutely imperative that your website reflects these ideals and then it is your responsibility to bring them to life. By using stunning visuals, interactive experiences and dynamic content, you are building trust with your audience and in the end, that is exactly what you built your brand to do.

Performance matters.

Almost 50% of website viewers expect a website page to load in 2 seconds or less. That’s how long you have to make a great impression and after that, your chance to electrify is gone. From the front-end of a website to the back end, functionality is key. Ensuring a flawless experience takes a lot of time, effort, and energy and when done properly, your business will soar.

Websites are smart investments.

How many times a day do you throw away a newspaper, magazine, flyer, or pamphlet? These methods of advertising are short-lived and expensive. Your website, when built and marketed properly, is an extremely effective way of driving engagement, brand awareness and sales. Websites are wise investments that with proper attention and care, can benefit your business indefinitely.

Your customer service secret weapon.

Customers and clients are needy. Often, they require attention and attention means having the resources necessary to respond in an efficient and timely manner. Let your website handle it for you! With the right build, your website can seamlessly funnel even the pickiest of clients to exactly where they need to go. From FAQ’s to instant chat features, your website can make you a customer service powerhouse.

More sales, more money.

When it comes to sales, the less friction that exists, the more successful you will be closing sales. If your website is slow, clunky and convoluted, you will be far less likely to flourish in your industry. Websites built with efficiency, process, and user experience in mind create seamless sales experiences that build long, strong pipelines and in the end, make way more money.

Power to the people.

Your website is your gift to the people surrounding your business. It’s your gift to potential customers. It’s your gift to existing clients. Most importantly, your website is your gift to the people within your organization. When you think of your website as your business’ home, then you can understand how important it can be to the people that it houses. Your website should reflect the detail and the care that you put into the culture of your business and in return, the people that interact with your website will treat your business with the dignity and the respect it deserves.

At Cowe Communications, our team can assist you with all your website needs from website development to design and management. Visit our website at cowe.com and contact us today for a free consultation.