Local Landmark:  Bob’s Big Boy, Burbank

Local Landmark: Bob’s Big Boy, Burbank

Local Landmark:  Bob’s Big Boy, Burbank   The Big Boy Story finds its origins in 1936 when founder Bob Wian, quit his job at the Rite Spot (his favorite restaurant located in Glendale, CA), sold his 1933 DeSoto Roadster, and put a down payment on a 10-stool...

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Business Trends:  The Good, The Bad, The Effective

Business Trends: The Good, The Bad, The Effective

  Business Trends: The Good, The Bad, The Effective   Trends come and go.  Today, might be the return of bell bottoms, earth tones, and animal print.  Tomorrow might be neon and glow sticks.  What is popular now may not be the ‘it’ thing a couple of weeks...

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Utilizing Boots on the Ground Marketing

Utilizing Boots on the Ground Marketing

Utilizing Boots on the Ground Marketing We often hear the term, “boots on the ground” when it comes to sales and marketing.  Surprisingly, this idiom is credited to former U.S. General Volney Warner, who coined the phrase during a 1980 interview about the Iranian...

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Business Lift Up:  Geeky Teas and Games

Business Lift Up: Geeky Teas and Games

Business Lift Up:  Geeky Teas and GamesThe sight of a royal blue, life-size TARDIS replica greets customers, old and new, at the storefront of Geeky Teas and Games on Magnolia Blvd. in Burbank.  Whether you are a Dr. Who fan or casual admirer, a photo op at Tardis...

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Humanizing Your Brand

Humanizing Your Brand

  Humanizing Your Brand In an age of choices upon choices and options upon options, you want people to choose you.    You want to stand out from the crowd.  Whether the goal is to sell your product, provide a service, or even just grow your audience, you need to...

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Women of Impact:  Nicole Blaine, Owner Of The Crow

Women of Impact: Nicole Blaine, Owner Of The Crow

  Women of Impact:  Nicole Blaine, Owner Of The CrowA theater kid at the age of 5, Nicole Blaine is no stranger to the stage, but her journey with comedy started in college.  Comedy and the hit television show, FRIENDS, got her through the toughest part of her...

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Planning on Building Your Brand?

Planning on Building Your Brand?

  Planning on Building Your Brand?   When it comes to the topic of brands, branding, and rebranding, there is a lot to be said.  We can go on and on about trends, the impact of brands on your customers’ experience, when to rebrand and so forth.  Before we dive...

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